Keys of commercial content

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Creating content that sells is perhaps one of the most complicated tasks on the Internet. The commercial is not well seen in social networking environments so you have to keep some points in mind.

Yet most of us who move in the world of social media look like market sellers. We do not stop doing it. Maybe some dissimulate better than others but in the end the result is the pampering: we sell to our company, our friend to find work, our favorite team, ourselves, etc. There is nothing wrong while the offer is honest.

If you are looking to create content that sells to achieve a specific goal, you must take into account the following 10 points:

1. It is only 10% commercial:
it adds value in the content you publish. The part of sale is only a consequence of the text, video, presentation, photo, etc. That you share 80% of the content should solve a problem, give advice, be a beginners guide or similar. In the remaining 10% you can mention a product or service that is related to the rest of the article.

2. Make use of magic words and expressions: it does not matter if you are creating memorable headlines or using keywords that help you improve SEO. Compete with millions of content so you better get the attention of the user. Obviously you should never exaggerate or promise something in the title that is not followed in the content.

3. From attention to action: once youve got the attention you have to take advantage of it, thats the moment when you need to start using more commercial content.

4. Use of professional photos: A professional and high quality photo creates association also for the content and the products or services that are being offered. Having written, for example, an excellent article that is then accompanied by a poor quality image can have a negative impact on the conversion ratio.

5. It creates urgency in the offer: one of the oldest marketing tricks is to create urgency so that we act with our instincts and less with our head. Discount percentages in stores have that impact on many women. Placing limited offers with a deadline can be one way to do this.

6. Publish in a trusted environment: trust is the basis of every sale. In the ideal case you have a blog that has been online for years and has a loyal readership base. If you do not have it look for a blog or portal that has it. In this case you can only be 1% commercial since you publish in an environment that is not yours. It is important that you agree in advance and obtain a permit for promotion.

7. Make sure you have a broadcast: here the advice is similar. If you do not have a web of your own with readers and recurring visits, find a place that does.

8. Keep in mind the timing: posting and posting content on a Saturday at noon is probably the worst time you can choose. Timing can be key sometimes because the luck factor may play more in your favor. There is a blog and Twitter prime time that is between 22-24 hours so there is a larger audience for your publication.

9. Create a second and third different content: creating content that sells is like everything in life. It does not usually work with the first attempt so you have to learn from your mistakes to get better. Through different tests you will find the form that works best for you.

10. Be specific: many times we are afraid not to mention directly possible disadvantages of the offer for fear of not generating interest. Price is a good example in this context. Being specific in the commercial part can help you improve the product or service. Otherwise you would be sending visits to a landing page that you do not buy. You might be blaming it on a bad configuration or usability of the site when what fails are the details of your offer that do not get to like.

Creating commercial content is an exciting task. We all sell more or less directly. It is important to have an honest offer of high quality that really brings the value you promote.

What are your tips for creating content you sell?
#commercial #content #keys

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