Four things you need to add in your reports.

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Do your clients ask you for an activity report on social networks and do not know exactly what to offer them?

Nowadays most of the clients that hire Social Media services require reports of the activity that their account and the community have had in social networks.

What is the best way to present the results to the client?
The best way to get the client a summary of their activity in social networks is a report.

Social Media Reports

In many cases graphs are presented without further adds, and are not accompanied by an explanation of what each thing means, or how evolution is interpreted, and this, in general, does not serve the client to know how his brand is in the networks social.

To generate a report you must take into account the 2 large fields that are analyzed, since each area requires a type of analysis:
  • Content.
  • Users.
By analyzing each of these large areas and extracting all the interesting information for the client and the brand, you can generate a report that contributes value. Once you have the metrics and graphics related to both content and users, you only have to mount the report.

Types of reports
The main reports that are generated and that may be of interest for a brand are related not only to its online presence, but also to the actors in its environment: its user community, the sector in which the brand moves and its competition. Based on this, the following reports can be created:

# 1. Online presence analysis

This study is essential to know the situation of the brand in different social networks. To do this it is necessary to know the activity of the brand itself in each social network and the community's reaction around the brand; So you can establish some relationship as to the behavior of the community according to the contents that are published, for example.

The data that are most interesting to know in this analysis are:
  • The size of the user community.
  • The number of publications that the brand has made.
  • The interactions of the community: activity and reaction.
  • The engagement generated.
  • Main users participating.
  • In this post we left you a template so that you can do it yourself with an Excel part of this analysis.

# 2. Community Analysis of Users

Sometimes you may want to do a detailed analysis of the user community that follows the brand in each social network to adapt the content and publications to the interests and profile of users. This analysis allows to know better the users who follow the brand, to know if they achieve the established objectives of conquering the target public and generate engagement with him.

The most interesting data:
  • Age range.
  • Language.
  • Geographic zone.
  • Interests.
  • community analysis

# 3. Analysis of the impact of a news (users opinion)

When a sector is affected in some way or another by shocking news, it is important to analyze the impact that this information can be causing among the community of users. This analysis is also known as the opinion climate report.

Sometimes a competition action, a sanction to a company in the sector or legislation that goes into effect may encourage the community to comment and share content on social networks. This is a source of ideas and suggestions; In addition it allows to know what worries the users with respect to the sector and helps to position itself.

The data that most interest in this type of analysis are:
  • Evolution of the content.
  • Conversation topics.
  • Feeling of the community.
  • Profile of the content that is shared.
  • User activity.
  • The opinion of the users is important, since it is the faithful reflection of the relationship of the brand with its customers. From here you should extract the insights of the community. These opinions shared by the users help to connect better with their emotions and their way of thinking.
# 4. Competition Analysis

This is a comparative analysis between companies that is carried out with certain periodicity: quarterly, semiannually or annually. This study shows what each company is doing in each social network and what it gets. Of the actions that the competition does you can learn a lot.

You need to detect which are the most relevant companies and how they are in social networks, that is, if they have one or several profiles. It is not so important to know the size of the community they have around as the ability to generate conversation, engagement and the feeling of users with respect to the content they publish. It is also how each community reacts to the offline and online actions that each brand makes.
#add #reports #things

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