Why people like to share content on Social Media?

How Social Media Has Changed Everything

Social media networking has transformed the Internet, with Facebook, Twitter, LinkedIn, and Google+ helping to determine the relevance of web pages, websites, and blog posts. In a sense, social media networking has brought democracy to the Internet. Search engines have revised how they rank web pages, favoring those websites with content their visitors prefer to read, share, and comment on. Today it's well-written, informative and entertaining content that drives website traffic, not a random tinkering with keywords, or back linking.

Digital marketing agencies have not been slow to catch on. They have evolved to capture this new trend, recognizing the relevance of social media channels, which for many have become the prime generators of traffic to their websites.

Here are five reasons why buddying up to social media will boost my website traffic:

1. It's Free Traffic

It doesn't cost a thing to sign up to any of these social media sites. Whether it's Facebook or Twitter, they all operate under the same basic principle:

(i) Engage as many visitors as quickly as possible to bulk up on registered user volume;

(ii) Work out how to make money afterward, perhaps by selling advertising space or promoting affiliates.

This means not only is it free to register your website on these social media networks, but the traffic they generate is also free. i can't lose! So i,d be foolish not to promote my content on at least some of the most popular of these social media sites.

2. Engage and Cultivate Even More Free Traffic

Start by displaying your photo and company logo. Increase my influence by cultivating new followers. Actively engage with my followers. Chat with them, share relevant links, give out freebies; answer any questions they might have about my products, services or any information on my website.

The greater the number of engaged followers my can build, the more visible my site will become, in turn generating extra traffic and ensuring your next marketing campaign is even more successful.

Develop a blog that speaks to my potential customer, and each time my have a new blog post, make sure my share it on social media. Invite comments, engage with these comments, and encourage my followers to repost and retweet!

3.My Google Rankings Will Rise

Recent statistics show a high correlation between those successful on social media networks, such as Facebook, Twitter, and Google+ also have much success in Google visibility. Google by far is still the best search engine to rank high on, so this is excellent news. For Facebook, for example, a large number of shares, likes, and comments all seem to correlate positively with high rankings in Google, even though it is unlikely to share counts are directly factored into Google's algorithm.

4. I'll Got Indexed Faster

Search engine bots regularly crawl the web, indexing pages and ranking websites according to the relevance and popularity of the content it finds. The more content bots find that meet these criteria, the higher my website will rank. Fresh content posted on social media networks gets crawled and indexed much faster than just adding a new page to my website, so my website will benefit from its higher page rankings, and far sooner when i share my content on social media.

1. Neuroscience: We share to entertain, inspire, and be useful
Even though social media does have a tendency of having people focus on themselves, the primary reason that people share things on their Facebook pages or Twitter feeds, research shows, is to be useful to others.
In a 2013 study conducted by psychologists at UCLA, the researchers were, for the first time, able to determine which brain regions are associated with ideas that become contagious and which regions are associated with being an effective communicator of ideas.

2. Psychology: We share to express who we really are
In 1986, psychologists Hazel Markus and Paula Nurius recognized that there is a disparity between our “now self” and our “possible self.”
In a paper they published at the time, they developed the concept of our possible selves:
the ideal selves that we would like to becomethe selves that we could become, andthe selves that we are afraid of becoming
This first self, the idealized version of ourselves is what we frequently tend to share on social media.

3. Community: To nurture our relationships
Whenever I see a funny comic about procrastination, I share it with my closest friend, a proud procrastinator. Whenever I see a funny dog video, I send it straight to my father-in-law, the animal lover.
Every time I see any of these things, I feel an immediate connection to those people. I think of them and feel the urge to share what I’ve found with them.

4. Motivation: To feel more involved
In my days of daily journalism, an editor at a local newspaper once told me his fix for a slow news day.
Dogs and babies.
“They’re cute,” he would say. “They pull at your heartstrings. No one can resist a cuddly dog or a cute baby. Preferably both together.”
The medium may have changed but the message hasn’t. People still love cuddly dogs, cute babies, preferably both together.

5. Altruism: To get the word out about specific causes
In the New York Times Customer Insight Group report, 84% of respondents said they share because “it is a way to support causes or issues they care about.”
In fact, the report further goes to show that 85% of people say reading other people’s responses helps them understand and process information and events. So not only do we share information about the causes that are dear to us, but we respond to causes that are dear to other people if they take the time to share that information with us through social media.

Content sharing is that – typically secret – holy grail of the many content marketing, social media and online marketing practitioners generally. although content sharing is just a neighborhood of the whole content marketing story and social media selling reality, all marketers wish to envision their content shared far and wide with as many folks as potential. It’s a topic that lives in all kinds of marketing, ever since the early days of the World Wide Web and email marketing, and even in an exceedingly broader context of storytelling.