How big brands are using Snapchat and Instagram

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Instagram is - along with Snapchat - one of the fastest growing networks in the last year, this has motivated a large number of brands to see in this platform an ideal scenario to implement marketing strategies and establish contact with their audiences with the Objective of strengthening their engagement.

Not surprisingly, the social network owned by Facebook recently reached 500 million active users, according to Statista data, a growth of more than 500 percent compared to what it had in 2013, when barely had 90 million Users.

Instagram has launched several features to make its social network for brands more attractive, to compete with Facebook, Snapchat, and Twitter that have also presented changes to attract more advertisers.

This has made it very attractive for big brands, but how do they take advantage of it? That's what the TrackMaven's Fortune 500 Instagram Report 2016 investigated. Here's how 6 of them do it:

1. Engagement. 98.9 percent of interactions in Instagram come from "Likes", it means, according to the report, is that the social network generates a great engagement, although it is not a good scenario to motivate the conversation are the users, because Only 1.1 percent of interactions occur through messages.

2. Day to publish. Generally we think that in social networks the important thing is to publish every day, but according to the TrackMaven this can not necessarily work as one would like. It is observed that the tendency is to publish on Thursdays and Fridays, but these are the most committed days. However, there are fewer publications on Sunday but with a greater reach and engagement, placing the best time of publication between 10 pm and 3 am.

3. Hashtags. The use of hashtags and other signs such as question marks have a positive effect on egagement, although it is very marginal, barely 0.45 percent. However, the exclamation point minimizes it by -0.22 percent.

4. Filters. The use of filters is not very common among major brands, according to the study, 89 percent of the analyzed images did not have it. Their conclusion is that they are redesigned or previously worked up to Instagram.

5. Among the brands that have a great presence on Instagram are Nike, Starbucks, Disney, Public, Old Spice, Taco Bell, and The North Face.

6. Instagram outperforms Google + and Pinterest in trademark accounts, according to 2015 benchmarks, according to information from Dartmouth University. It went from having a presence of 24.6 percent of companies with Internet presence in 2013, to 50 percent for this year.

The study was based on the analysis of 41,071 Instagram publications made between May 1, 2015 and May 1, 2016 by brands that have a presence in the United States. Until we have shared some tips on how big brands make publications on Instagram with the aim of strengthening their engagement with their audiences, but there are other networks that offer similar services such as Pinterest, Facebook and Snapchat.
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