Sending small businesses messages (b2b)

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I run a web directory for a certain profession (usually sole proprietorships) and they usually have "send me a message" on their facebook page. Is it legal to send them a small pitch there? Like "I have an webdirectory you might be interested in joining, bla bla) or is it illegal to market like that? Or is it considered very rude?
#b2b #businesses #messages #sending #small

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