by Shay S
0 replies
Hey fellow Warriors,

I just heard of this fabulous facebook "dark post" secret all the crazy facebook gurus are using. And yet, I fail to see the difference between dark posts and PPE type of ads.

The similarities:
  • You can create news feed posts that are not posted on your page's timeline to your followers and are meant for different audiences
  • You can split test audiences, images and text

The differences:
  • You cannot publish a PPE post ad eventually
  • I read that all split tested dark posts have the same engagement, which sounds like the only major difference I can think of

Hit me with anything I fail to see
#dark #posts #ppe

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