Facebook has conversion tracking types like: View Content Search Add To Cart Initiate Checkout Add Payment Info Purchase For an e-commerce site, why would somebody ever use any other conversion type besides "Purchase" for Facebook to optimize your advertising for you? Isn't the purchase all that really matters?
Facebook Conversion Tracking
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Facebook has conversion tracking types like:
For an e-commerce site, why would somebody ever use any other conversion type besides "Purchase" for Facebook to optimize your advertising for you? Isn't the purchase all that really matters?
I can understand analyzing the paths taken through the site with an analytics tool to see where you're dropping customers, but the only reason that I could think why the others may be helpful is if you have low traffic and you're not getting any purchases. Then you'd select "View Content."
- View Content
- Search
- Add To Cart
- Initiate Checkout
- Add Payment Info
- Purchase
For an e-commerce site, why would somebody ever use any other conversion type besides "Purchase" for Facebook to optimize your advertising for you? Isn't the purchase all that really matters?
I can understand analyzing the paths taken through the site with an analytics tool to see where you're dropping customers, but the only reason that I could think why the others may be helpful is if you have low traffic and you're not getting any purchases. Then you'd select "View Content."
- hariandro
- feedmemoreadscom
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