They've got a good amount of organic traffic going to their site every day, and a good amount of sales too. I've just started paid Facebook ads for them and the remarketing campaigns are crushing it. The prospecting ads are breaking even.
The client's question is this: can I prove that the cold traffic coming in from Facebook prospecting is converting later on - or if the remarketing ads are solely picking up customers from organic traffic. Is there a way to segment these out to show that the prospecting ads are bringing in profitable customers (and therefore we can scale?)
They basically want me to prove that pouring money into prospecting is a profitable endeavor. I have FB Ads Manager and GA at my disposal. I was thinking of trialling software like Convertro or something similar -