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Facebook Advertising

by Lisa Hartley
12 replies
Hi All,
I've just done my first Facebook ads campaign after watching various trainings with tips on what to do and what not to do. I'm starting off with a really low budget as suggested $8/day and wondered how do you know whether it's worth keeping that ad running and upping the budget or whether to tweak it? I've run it for 10 days now and am getting website clicks but no leads yet. I know I just need to test test test but have no idea whether my ad is worth keeping and upping budget or not.
Thanks in advance! Lisa
#advertising #facebook
  • Profile picture of the author timokeefe
    What do you make off each sale? My personal rule of thumb is that if I can get a few sales with an average CPA that is within 2-3x of where I need it to be, then I will start optimising, otherwise I cut the ad and look for a new channel.
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  • Profile picture of the author Timmo7890
    You need to know your return on investment. What is the long term profit from getting and keeping a customer? This will help you decide what is a realistic price to pay for each lead. Make sure you send leads to a landing page, not just a website. The fewer options the visitor has the better for conversions. Otherwise you are wasting money sending them to a generic website. More options equals less opt ins. Split test your ads with different ad copy too. Use the ones with a greater opt in rate and keep tweeking...
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    • Profile picture of the author Lisa Hartley
      Thank you Tim. That's probably my problem, I'm sending them to my website where there is then a link to my landing page. However FB only gives me the option to send people to my website & I guess that's because I've clicked the option 'Website Clicks'. I did initially click on Lead Generation but I don't want Facebook to collect the leads as I already have aweber to do that. What option would you suggest so that I can send people straight to my landing page? Thank you, Lisa
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      • Profile picture of the author timokeefe
        Originally Posted by Lisa Hartley View Post

        Thank you Tim. That's probably my problem, I'm sending them to my website where there is then a link to my landing page. However FB only gives me the option to send people to my website & I guess that's because I've clicked the option 'Website Clicks'. I did initially click on Lead Generation but I don't want Facebook to collect the leads as I already have aweber to do that. What option would you suggest so that I can send people straight to my landing page? Thank you, Lisa
        'Website clicks' should let you select the URL that you want, although the FB ads manager isn't the most usable piece of software.
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        • Profile picture of the author Lisa Hartley
          Thank you. I thought I had to put my website there but I'll put the landing page URL. I have got tidyURL so it'll still look like it's part of my website.
          Will do split testing too. Have watched some more training on FB ads so that has helped too. Thank you, Lisa
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  • Profile picture of the author johnfraklin
    select the age group in facebook campaign and target it
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  • Profile picture of the author Jose001
    The Tips on Creating a Killer Facebook Advertising Campaign :
    While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesnt mean all brands use it effectively. Many end up wasting money and throwing resources down the drain, because they have no strategy or dont understand how to use it. Hopefully thats not you. All it takes to succeed is a little knowledge of how Facebook advertising works and what some of the best practices are.

    1. Mine audience insights.
    2. Create unique ad sets for each audience.
    3. Accompany ads with landing pages.
    4. Use striking imagery.
    5. Establish a bid strategy and budget.
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    • Profile picture of the author Lisa Hartley
      Thank you Jose. I've got my avatar, funnels & landing pages set up, small budget to start with and some good images so will keep trialling and testing! Thank you for your help, Lisa
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  • Profile picture of the author timokeefe
    Let us know how you get on
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  • Profile picture of the author Jazzman1947
    Originally Posted by Lisa Hartley View Post

    Hi All,
    I've just done my first Facebook ads campaign after watching various trainings with tips on what to do and what not to do. I'm starting off with a really low budget as suggested $8/day and wondered how do you know whether it's worth keeping that ad running and upping the budget or whether to tweak it? I've run it for 10 days now and am getting website clicks but no leads yet. I know I just need to test test test but have no idea whether my ad is worth keeping and upping budget or not.
    Thanks in advance! Lisa
    Hi Lisa,

    I have done a few FB ads and I use just one image and they like 1200x628 pixel size.

    In the website URL, I put the Landing/squeeze page URL,

    In the display URL, I put The same URL, it is quite Long but there isn`t a need to shorten it if you don`t want to.

    In the Text, Headline, and Newsfeed link descriptions I put in relevant call to action text!

    Call to action, I keep learn More!

    Tracking.

    I have Noreply@infusionsoft to track my opt-ins.

    Audience.

    I use top Tier countries.

    I pick people over 50 for my ads because for this particular offer it`s that group who opt-in the most.

    I pick just one famous marketer, the reason if you pick too many it can be too broad.

    Budget

    I start with a budget of $ 5 to 10 and go for one week, I do get opt-ins but sometimes I change the image and maybe the headings and text, you can have 2 or 3 ads going at the same time with a low budget.

    When somebody opts-in I get an email.

    I think I have covered everything.

    Hope it`s of some use.

    Lou
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    • Profile picture of the author Lisa Hartley
      Thank you so much for this Lou, that's a great help! I'm in the process of creating my ads so will incorporate these points. I have Aweber to collect email opt-ins as I was advised infusionsoft is better if you're doing more advanced marketing.
      Thank you, Lisa
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  • Profile picture of the author Latlon Technologies
    Concentrate more on design. Make sure that your landing page is attractive and able to satisfy your customer need.
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    Website development - Graphic Design & Branding services - Software development and IT services
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