I run a content (informational) site and want to promote the site more vigorously on social media (especially Facebook)? Do I create a Facebook account for the site and then post there? Do I create a summary of the new posts that are published on the main site and link to them from the FB account?
I already have the social share buttons at the end of all articles on the site. Do I have to link the FB share button on there to the FB page for the site, or do you just leave that separate?
Finally, how do I get people to be aware of the FB page i.e. promote it?