Results are in using Buffer to automate social media
Been using Buffer for month. Since I run two companies I was looking for ways to cut down on daily grind of posting to my social media accounts( facebook, twitter, instagram, pinterest & musical.ly). Thats when I discovered Buffer which automates for all of them except musical.ly.
After one month of using Buffer here was our outcome. Engagement remained constant on Facebook & Twitter. However, we saw 60% decline on Instagram & 50% decline on Pinterest.
Now Mari Smith (popular FB expert) was reporting close to 70% decline when she tested. Because she is so popular Buffer really went after her asking her to prove with evidence that social media networks algorithm were penalizing 3rd party software. So she backed off her stance or rather reworded it to say that she felt the 3rd party software limited how she could post content and that it looked canned and thus received lower engagement.
In my case, my content did not change while using buffer so its my feeling that those two social media channels (Instagram & Pinterest) are absolutely punishing 3rd party apps.
I am curious what other who used Buffer experienced.
Thanks
C
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overtonis -
Thanks - 1 reply
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unitechy -
Thanks
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