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A company wants admin access to my Facebook Ads Manager, do I give it to them?

by bleu
10 replies
I'm working with a company for a few weeks now, they're a marketplace where I sell my things, and they want to run some ads for me, they said they will pay for the ads, I just make the post and then they go in and boost it.

But in order to do that they say they need admin access to my Ads Manager, so that they can add their account and pay for it directly.

I've heard horror stories about handing over admin access to a page...also they would have access to all my bank info too right?
#access #admin #ads #company #facebook #give #manager
  • Profile picture of the author dburk
    Hi bleu,

    Never share your own personal credentials.

    Never give admin access to you own Facebook account. Instead, create a business manage account and then assign assets to the agency's Business manage account, but just for the assets that they are managing for you.

    https://www.facebook.com/business/help/570519999797064

    At no time do you need to provide admin access to your own business manager account, Just assign the assets and set permission level for the agency's Business Manager account.

    https://www.facebook.com/business/help/204924243215490

    The agency can then perform all the necessary tasks base on whatever assets and permission levels you have allowed.

    https://www.facebook.com/business/help/612740402206454

    HTH,

    Don Burk

    That is considered best practice for working with agencies.
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    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author bleu
      Thank you, if I set up a Business Manager account can the advertiser use their own payment method to pay for the ads or will my credit card be charged?
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      • Profile picture of the author MrProfit
        Add them as an advertiser (not admin) and they will be able to use their own payment method.
        They will have no access to your credit card details.

        BE AWARE of scammer!
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        Success is a CHOICE, not a CHANCE!
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  • Profile picture of the author dburk
    Hi bleu,

    The owner of the ad account controls the payment method.

    If the agency is paying for the ad spend then they should create their own ad account. If you give them access to your ad account they will most likely be spending your money.

    The last I checked you can open no more than 2 ad accounts per business manager account, but you can open additional business manager accounts as needed. Your agency might need to open a new business manager account, if they are going to be paying the ad spend bill.

    HTH,

    Don Burk
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    * Get Results - Outsource Your PPC Management |
    *     Don Burk Advertising & Marketing - www.donburk.com

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    • Profile picture of the author bleu
      If the agency has their own account then can they boost my posts to my audience? That's what they're saying they want to do...
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      • Profile picture of the author AsianGuy
        Originally Posted by bleu View Post

        If the agency has their own account then can they boost my posts to my audience? That's what they're saying they want to do...
        No never give your admin stuff to anyone except if to web designers, programmers, etc you ask to work on your on your web and that also they must very credible.

        There is an exception, you can give your admin acess if your site and stuff are low price, I mean it is not worth much.
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  • Profile picture of the author LeonardTrox
    Of course not. If you want to give them an access, just create a business account and add them as advertiser.

    Never add anyone as the admin.
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  • Profile picture of the author SirThomas
    It all depends on what kind of set you agreed to.

    Most of Facebook Ad agencies will ask you to give them admin access to you FB page. You need to create business manager account and give them accees to you page from there. They don't need an admin access to your ad account, only to your FB page.

    They need the access, so they can run the ads under your name.

    Most of the agencies will NOT agree to do any work through the "advertiser" access, since all their work (including proprietary targeting) would belong to you... In essence, you could fire them tomorrow and steal all of their work and set-ups. I am not saying that this is your plan, but more likely, they will not agree to this kind of set up. And yes, they will charge you for the ad spend and they will pay directly to Facebook.

    The "advertiser" access is usually meant for someone from within your own business/organization to place ads for you. You'd assign them the advertiser access. In this scenario, you'd pay for the ads to Facebook.

    I hope this helps.
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    • Profile picture of the author dburk
      Originally Posted by SirThomas View Post

      Most of the agencies will NOT agree to do any work through the "advertiser" access, since all their work (including proprietary targeting) would belong to you... In essence, you could fire them tomorrow and steal all of their work and set-ups. I am not saying that this is your plan, but more likely, they will not agree to this kind of set up. And yes, they will charge you for the ad spend and they will pay directly to Facebook.
      Hi SirThomas,

      I'm sure there are agencies that do this, however I don't think that it is fair to say that a business is stealing something when they paid for it in advance. Generally speaking, the entity that pays for work is the one that owns it.

      Furthermore, a client's marketing data and insights are crucial to the ongoing success of their business. A wise owner will hold this data closely and never relinquish control.

      This tactic seems to be more of a way of holding a client hostage by denying them the rightful ownership for which they paid. If a client agrees to such terms then it is fair game, provided they have informed consent. I'm sure that it a mistake they will make only once.

      On the other hand, I do see what motivates an agency to seek this type of arrangement. There are many FB advertisers that don't want to sign a contract and will drop a campaign prematurely expecting the agency to eat all the upfront expenses. Agencies need a way to mitigate this risk.
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      *       Don Burk Advertising & Marketing - www.donburk.com

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      • Profile picture of the author SirThomas
        Hi dburk,

        Originally Posted by dburk View Post

        I'm sure there are agencies that do this, however I don't think that it is fair to say that a business is stealing something when they paid for it in advance. Generally speaking, the entity that pays for work is the one that owns it.
        Yes, "stealing" was probably a wrong word and "walking away" would be more appropriate. Sorry about that.

        To be honest with you, I am not even sure if we're talking about the same thing.There are usually three ways to create and run FB ads for your clients.

        1. You act as an employee or a freelancer - you login to someone's account and perform tasks. All the data belongs to the account owner. Employees or freelancers could be replaced at any time without any loss of data.

        2. You are hired to set up and possibly also run FB ads for the client. More likely, everything belongs to the client - but fees (paid in advance) are MUCH higher than typical "monthly" management fees. Also, you might be asked to coach and train your client's employees, so they can eventually take it over. This kind of set up is usually done with big clients and the fees are in tens (and more) of thousands of dollars.

        Sometimes, deals like that are time-limited projects. Let's say 90-day long contract or only arranged for a specific product launch - $30k set up/management plus $30k ad spend.

        3. You run an agency that generates leads for clients using FB ads. You own the data and clients own their leads. In this scenario, you will most likely also be providing landing pages, call tracking, copy-writing, ad and graphic design and probably email follow up services.

        DISCLAIMER: As with anything else in marketing, you can create different arrangements, but the three above are the most typical in the marketplace.


        Furthermore, a client's marketing data and insights are crucial to the ongoing success of their business. A wise owner will hold this data closely and never relinquish control.
        Very true, but what marketing data are you talking about? What exactly? Cost per click, cost per lead etc? The client should absolutely receive that.

        If the client hires an independent agency to generate business for him using FB ads, he won't have control over that data in a first place. It's because all the marketing is happening on the agency's side. They'll create a separate ad account and never touch their client's ad account. The client can do whatever he wants with his own ad account and all the data it already has.

        This tactic seems to be more of a way of holding a client hostage by denying them the rightful ownership for which they paid. If a client agrees to such terms then it is fair game, provided they have informed consent. I'm sure that it a mistake they will make only once.
        Nobody's holding any hostages here. That's silly :-)

        They only have the rightful ownership to the data the agency agreed to sell. The agency will send you reports on traffic, cost per click or cost per lead or what offer they were testing, but they will NOT give you access to their set-ups, targeting, exclusions and any proprietary formulas that make THEIR advertising actually work! Unless you specifically pay for it and they agree to this kind of arrangement...

        Think about it for a moment. There are industries where knowing what works, how and when is critical to the success. Chefs don't give away their recipes or names of suppliers, lawyers don't tell you how they win cases, stock or commodity brokers don't tell you how they trade. Neither should you!


        On the other hand, I do see what motivates an agency to seek this type of arrangement. There are many FB advertisers that don't want to sign a contract and will drop a campaign prematurely expecting the agency to eat all the upfront expenses. Agencies need a way to mitigate this risk.
        I agree.

        Here's the funny part - I'm afraid we drifted away from what bleu was asking about in the first post. Oh well...
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