Other Peoples Audiences!
What a glorious idea!
But.... how can you take advantage of them?
So glad you asked!
has a great topic about that!
In a nutshell....
If it's profitable for someone ELSE to talk about you....
You want to make sure that SOMEONE ELSE gets something unique FROM you.
Interviewing guests (they'll also tell THEIR audience)
Creating timely news (media talks about you!)
Outreach (if you can give bloggers an exclusive on something yummy.... they'll highlight you)
And other nifty ideas.