Expanding Internationally - Should I Create a New Facebook Page for the International Website?
We are expanding our business from the local market of Hungary to cover the whole EU. We bought a new .eu domain name and we'll translate our current Hungarian (.hu domain) website to English. This won't be a direct 1:1 translation, however; some of our services are not applicable internationally (such as event organisation, flyer campaigns etc.), and we're also going to add some region-specific ones.
Since we started out to exclusively in Hungary, our Facebook and LinkedIn pages are in Hungarian as well ("heureka KreatÃv Ãœgynökség" which literally translates to "heureka Creative Agency".) I don't want to change the current Facebook page's name to English though - our audience is mainly Hungarian at this point. We still need a way to get the English name on social media though.
So my question would be if I should create a new set of social media pages for the international brand or not? Is there a way on Facebook to create multilingual pages or content depending on where the user is from?
Since we started out to exclusively in Hungary, our Facebook and LinkedIn pages are in Hungarian as well ("heureka KreatÃv Ãœgynökség" which literally translates to "heureka Creative Agency".) I don't want to change the current Facebook page's name to English though - our audience is mainly Hungarian at this point. We still need a way to get the English name on social media though.
So my question would be if I should create a new set of social media pages for the international brand or not? Is there a way on Facebook to create multilingual pages or content depending on where the user is from?
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Ryan Tran -
[ 1 ] Thanks
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