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[Facebook Pixel] How to track actual conversions?

by WVM
7 replies
Hi there,

I run a Magento store and have the Facebook pixel installed. When I run an ad, I can see how many conversions were made, but I cannot see how much the customer spent exactly on the store. So as far as I know, there's no way to track the actual CPA. Am I missing something?

Thanks in advance,
#actual #conversions #facebook #pixel #track
  • Profile picture of the author jamescanz
    There's a way to track purchases (along with how much each purchase costs).

    Facebook is best at explaining, so be sure to check out the the guide below

    https://www.facebook.com/business/help/952192354843755
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    • Profile picture of the author WVM
      Originally Posted by jamescanz View Post

      There's a way to track purchases (along with how much each purchase costs).

      Facebook is best at explaining, so be sure to check out the the guide below

      https://www.facebook.com/business/help/952192354843755
      Hi,

      I'm sorry if I wasn't clear enough. I am tracking conversions and the pixel is installed, however, I cannot see how much the customer spent on my website. So I don't know if he or she spent €10, €100 or €500. Therefor, it's hard to determine how much the Facebook ads are really bringing in.
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  • Profile picture of the author timokeefe
    You need to fire a "Purchase" event and fill in the value as part of the event.

    The code they give on that page is:

    Code:
    fbq('track', 'Purchase', {value: 0.00, currency: 'USD'});
    Are you currently tracking conversions by checking whether customers hit the thank you page, or by firing an event?
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  • Profile picture of the author aborsuk2
    You could make a different thank you page for every product and put different pixels on all of them. I know it's lengthy, but in theory it should work. I haven't tried myself though.
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  • Profile picture of the author WVM
    Hey,

    This Facebook guide helped me indeed: https://www.facebook.com/business/he...ef=faq_content. I will try to change my pixel.

    I think it's just on my thank you page. Should it be firing an event instead? And how would I do that? The e-shop runs on Magento.
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  • Profile picture of the author timokeefe
    To get the dollar amount in I think you need to fire an event. I think there are Magento extensions that will handle that for you, otherwise you'll need to write the Javascript yourself.
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  • Profile picture of the author WVM
    Hi all,

    I run a shop with two warehouses: one in the US, and one in Europe. The shops are also separated.

    Facebook ads for both shops are run through the same pixel and the same ad account for administrative reasons.

    However, I'm now modifying the pixel so that it sends the conversion value to my ad manager too. As you recommended me to do. The pixel code is therefor: fbq('track', 'Purchase', {value: '<?php echo $amount; ?> ', currency: 'EUR'}); (the store runs on Magento). We installed it using a Magento plugin. I tested it earlier on our European store and it worked: no problems in the pixel helper plugin & the currency value shows in my 'pixels' tab in ad manager.

    HOWEVER, of course the currency for our United States shop is in USD and not EUR. Can I just edit the currency in the code itself? Or can the pixel / ad manager not manage two different currencies on one pixel?

    Thank you in advance,
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