1. Gain Valuable Customer reviews and opinions
When Marketing on social media your going to gain customers opinions and views. This is valuable feedback on what people think of your product and how you can improve it. With this feedback you can gain more customers by dramatically improving your product overall. By doing this you are going to attrack more customers to your company about good reviews and your opinions
2. Run targeted ads with great results
Using websites like Twitter and Facebook you can run ads directly with there pages. This does take a lot of maintaining but it is a good way to promote your brand. Also search engines like google and bing are good too
3. Provide awesome customer service
An awesome way to provide customer service is through Social Media a good example of this is Twitter, people can message you or tweet to you and it's easy and simple to respond which saves time, effort and speed with your customer service. Also it keeps customers coming back and it gives the customer overall an awesome opinion of your company which they will pass through word of mouth!