So my company recently took over a SEO project and part of the existing campaign was to increase Facebook likes. We quickly noticed that the previous SMM firm was sending fake likes and likes from overseas. So every single day you see likes from someone in India or Pakistan.
This is obviously not suited for my client who is in the USA selling a local service.
What is your best approach on stopping the incoming likes from overseas?
What is your best approach for "cleaning" out the fake likes?