I have an eBook written, and just wanted to know the best way to set up the funnel. The goal is to give away the eBook for free, but then have them call and inquire about in person coaching. That means the FB ads would have to be geotargeted to the New York area.
Would I link the FB ad to an elaborate landing page with a download button for the eBook? Or would I link the FB ad to a general website, with one of those popups that says "Download your free eBook now"
The eBook is just the free offer, the product is in person coaching.