Facebook conversions question.
What sort of numbers should I expect for Facebook email opt in conversion?
I have a FB ad that is offering a free ebook '7 tips to...blah blah'. Ad is for a local business trying to drum up some new clients in the real estate niche.
Reach: 461 - Clicks: 9 - Landing Page optin conversion: 1
I feel as if the landing page optin should be a lot higher. I'm guessing people are not wanting to put email in?
I have a Pixel in place so I can re-target the clicks later.
Any tips to increase conversion would be great.
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