I started an apparel business in June that features headwear solely, but moving into head to toe apparel. We get decent traffic and sales on our online site, but I know there are basics I am missing out on.
What are the musts pertaining to social media marketing? I have a Facebook and IG page, but feel like I am not optimizing them completely. What should I be doing with these to fully capitalize?
What additionally has helped you all drive traffic and gain followers on your respective Social Media platforms?