A New Marketing Research Trend in Social Media Ads?
Hi,
I have noticed this trend in ads on Facebook when I click on them. There are many ecommerce websites, such as third love and other clothing sites, that are using this tactic of once you click on the ad it takes to a page to fill out a survey to "get you products tailored just for you".
My question is, does anyone know more about this tactic and how one could implement it for a client? While this could be used to actually deliver custom product results, I see it more as being a valuable market research tool and lead development. In the survey people will answer questions related to their taste and interests, but at the end you ask more demographic info. Since they have already answered so many questions, they are more likely to just answer a couple more to get the results they want.
So does anyone know how these companies might go about building these survey pages? I wasn't sure if it requires having a new site to build as a landing page that then links back to your site? Are there services that do this process for you? etc.
I have noticed this trend in ads on Facebook when I click on them. There are many ecommerce websites, such as third love and other clothing sites, that are using this tactic of once you click on the ad it takes to a page to fill out a survey to "get you products tailored just for you".
My question is, does anyone know more about this tactic and how one could implement it for a client? While this could be used to actually deliver custom product results, I see it more as being a valuable market research tool and lead development. In the survey people will answer questions related to their taste and interests, but at the end you ask more demographic info. Since they have already answered so many questions, they are more likely to just answer a couple more to get the results they want.
So does anyone know how these companies might go about building these survey pages? I wasn't sure if it requires having a new site to build as a landing page that then links back to your site? Are there services that do this process for you? etc.