This is why I think Facebook Groups are way better than an email list

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This is why I think FB Groups are better for marketing than emailing your list.

I know some of you will not agree, but I do have extremely good results with FB Groups and less success with email marketing.

1) Everyone is on Facebook
2) Groups are free to set up and run
3) Groups are social
4) People want to be a part of a group
5) Groups are viral
6) People get notifications of a group post if your posts are good they´ll check it out.
7) Groups are less aggressive - You don´t need to be aggressive with your marketing and groups lets you soft sell.
8) People don´t unsubscribe from a group if you offer good value
9) You can interact with your group - If they know you they´l buy what you recommend
10) Your posts will not end up in the spam folder
11) You can build your audience ultra fast for free
#email #facebook #groups #list
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  • Profile picture of the author DABK
    These are good reasons why using FaceBook Groups is a good idea, not that FaceBook Marketing is better than email marketing.

    IN addition,

    1. Not true (in two ways: the literal and this one: lots of people have facebook accounts they have not seen in years and don't plan on ever using).

    8 and 9 apply to email marketing.

    In other words, I'm saying that, just because you cannot make email marketing work well, doesn't mean other people cannot.

    Peace.

    PS I'm glad you found a way that works well for you, many never do.

    Originally Posted by Yaniv Katan View Post

    This is why I think FB Groups are better for marketing than emailing your list.

    I know some of you will not agree, but I do have extremely good results with FB Groups and less success with email marketing.

    1) Everyone is on Facebook
    2) Groups are free to set up and run
    3) Groups are social
    4) People want to be a part of a group
    5) Groups are viral
    6) People get notifications of a group post if your posts are good they´ll check it out.
    7) Groups are less aggressive - You don´t need to be aggressive with your marketing and groups lets you soft sell.
    8) People don´t unsubscribe from a group if you offer good value
    9) You can interact with your group - If they know you they´l buy what you recommend
    10) Your posts will not end up in the spam folder
    11) You can build your audience ultra fast for free
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  • Profile picture of the author pauloadaoag
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    Number Nine is very potent. Its way easier to get a feel of what your audience thinks or feels due to the interactions.
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  • Profile picture of the author dfarhan
    For some condition yes, and not for some other.
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  • Profile picture of the author Risktaker89
    Well, why don't you combine Facebook Groups and Email Marketing together? Let them have synergistic effect.

    1) Everyone is on Facebook - everyone has an email

    2) Groups are free to set up and run - everyone can have an email for free

    3) Groups are social - with email, you can be social too when done right

    4) People want to be a part of a group - people want to receive emails from people who they know, like, and trust

    5) Groups are viral - sometimes, viral does not make you money

    6) People get notifications of a group post if your posts are good they´ll check it out. -if your email content is good, people will want to check it out

    7) Groups are less aggressive - You don´t need to be aggressive with your marketing and groups lets you soft sell - you can soft sell in emails too

    8) People don´t unsubscribe from a group if you offer good value - people won't unsubscribe from an email list if they receive good value

    9) You can interact with your group - If they know you they´l buy what you recommend - if they know you, they will buy through your emails

    10) Your posts will not end up in the spam folder - your posts gets drowned in all the notifications. With email, people can filter it out from the spam folders if you remind them to do it and they do it.

    11) You can build your audience ultra fast for free - ask experienced email marketers and they will tell you the same thing too

    Summary - every form of marketing works when done right. There is no one method which is superior to the other, but it depends on who is doing it and how he/she is doing it.

    Cheers for a great post
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  • Profile picture of the author Rory Singh
    It all depends on what type of groups that your referring to:

    1- The type where everyone has tunnel vision due to everyone spamming their links left and right.

    2- The type that people create as a disguised as value to sell their stuff. I don't like these because I have been added by so many newbies without my consent.

    But usually the case of people discovering methods and tactics that are working for them...the smart ones usually keep it to themselves.

    Why?

    So your method will keep working for you saturation free.

    In my opinion...Email Marketing is still better.

    But glad you found something that works for you.
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  • Profile picture of the author sohel24bd
    1. I also agree with you
    2. People are active in Facebook group
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  • Profile picture of the author oliv100
    I say yes with fb. users are connected more in fb.
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  • Profile picture of the author DIABL0
    Having an FB group can be beneficial.

    I have a group and do email marketing.

    I prefer email and I do far better with it.

    Plus you have stats and know who opens / clicks with email.
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  • Profile picture of the author hdantle
    My BFF uses her FB group in conjunction with a FB page, email, and a website, but probably 90% of her clients come to her from her FB group. But she (and I, since she drafted me to help her admin) work our butts off on moderating the group with more than 16,000 members, and she creates at least 10 new pieces of content a week (graphics, posts, videos, etc.). It's a lot of work, but it's worked very well for her.
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  • Profile picture of the author yukon
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    When/If Facebook bans your account, you're done, game over.

    Email list are portable and subscriber email addresses are diversified across multiple host.

    Keep in mind, an email can be used to login to Facebook, so, Facebook knows people still use email.

    You shouldn't be looking at one or the other (Facebook vs email), you should be doing whatever it takes to communicate with your traffic, If that's smoke signals, well, use smoke signals.
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  • Profile picture of the author Adi Jaya
    I think FB group is the best way to boost new significant traffic site due agree no 9 and 10
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  • Profile picture of the author John Alves
    Both of them work good if you use them properly. The downside of having a Facebook group is that it can get deleted by Facebook. I don't think someone should rely solely on a Facebook group for marketing. You have more control over an email list long term.
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  • Profile picture of the author gottmann
    This is a very good conversation and great points. I'm getting REAL LEADS per $1.77 using my Fan Page - I have 6,000 followers that I got per $0.01 to $0.07 - and offering to sign up for my "exclusive group" to 6 weeks of coaching. They are not paying but I'm delivering content and building my reputation as "money/entrepreneur expert".
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  • Profile picture of the author rozzski999
    anyone hve a guide on how to do this
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  • Profile picture of the author akintundeal
    I think you are very correct with your points.

    I personally belong to a number of Facebook groups myself and I post regularly. Its easy to do and I have some results, but when you talk about conversion, following up, keeping the pace and influencing your customers/potential clients, I give it to Email marking.

    Email marking has all the benefits you listed also if done the right way. Plus it gives you the benefit of getting up close and personal with people, which is most times need to get sales/results.
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  • Profile picture of the author nckey
    Build Email list with the group only works when we are an admin of the group.
    I think...
    Because when you build a group you can connect with people on group and build a relationship with them.
    After that you can give away something (Ex: lead magnet) and get lead.
    But
    When you join another group I think admin does not like anyone to sell or take leads in their group.
    You can give away and people can follow you. But you can't share link or said people comment Email below.
    If you can do that in any group I think its not works as well.
    P/s: Facebook groups are way better, I agree with you.
    This is why I think FB Groups are better for marketing than emailing your list.

    I know some of you will not agree, but I do have extremely good results with FB Groups and less success with email marketing.

    1) Everyone is on Facebook
    2) Groups are free to set up and run
    3) Groups are social
    4) People want to be a part of a group
    5) Groups are viral
    6) People get notifications of a group post if your posts are good they´ll check it out.
    7) Groups are less aggressive - You don´t need to be aggressive with your marketing and groups lets you soft sell.
    8) People don´t unsubscribe from a group if you offer good value
    9) You can interact with your group - If they know you they´l buy what you recommend
    10) Your posts will not end up in the spam folder
    11) You can build your audience ultra fast for free
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    • Profile picture of the author gottmann
      Yes, I'm the owner and admin.
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      • Profile picture of the author DABK
        Nah. FaceBook is the owner. They can change their mind about groups or your group and shut you down.

        What are your contingency plans for FaceBook's whims?

        Originally Posted by gottmann View Post

        Yes, I'm the owner and admin.
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        • Profile picture of the author gottmann
          I still have the e-mails though.
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  • Profile picture of the author dswdesigns
    A good thread going on here. My opinion is this. No matter what website you goto they will get your email, there's a reason for this. Build email list, ask your email list join your FB group, if you have a blog promote it to the email list and FB group. On your blog offer both options to join FB group & your mailing list. Cross promote everything to each other. FB like others before them can Stop at any given time without warning. You could very well have a group of 300, 30,000, 50.000 active people but if FB shuts down and you don't have their email addresses your SOL. That said you will always have your email list. One good thing to do is have your list market your list for you, let them forward it to their friends and have a link inside so that they can join right from it. FYI ALWAYS back up your email list in more then one place.
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  • Profile picture of the author ammarakram
    To me, both need your commitment. From my experience, actually not much different between email marketing and facebook group as long as you know how to put value on it. Not just use it to approach people with bunch of product. The better way is use both. Set to your mind to helping others until they feel comfortable with you and don't mind to spend some money to buy the product you recommend.
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  • Profile picture of the author ryanbiddulph
    It seems Yaniv that wherever I help folks and build strong bonds, by persistently serving folks in these spots, the people there follow my posts, buy from me or hire me, and help me. All about where my attention and energy goes, grows.
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  • Profile picture of the author worksandworks
    In a group, you can get your targeted audience. If you want to increase your sale, you must increase your targeted traffic. So it is a good way to use the FB. Thanks
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  • Profile picture of the author JohnVianny
    ...BUT

    Facebook Groups ARE NOT YOURS!

    Take in mind: facebook can ban you or close your group at its own peace.

    Email Marketing has made 4X of sales in 2016 than Fb & Twitter COMBINED.

    Why take something which is a Media and compare to an ASSET?

    Email Marketing is an ASSET: the list is yours.

    Facebook is a Media: u own NOTHING.

    However...

    There is something called ZERO MOMENT OF TRUTH: conied by google, it indicates this proccess: once a potential lead or customer get in touch with you, he search about you on google, on facebook, etc.

    So you have to be there: with pages, with youtube channel, and of course with fb groups!

    You have to be REDUNDANT: in groups, fb pages, etc, always underline your unique selling proposition, your brand.

    BUT don't confuse a media which can be useful to spread your message and interact with the MOST POWERFUL ASSET you may have!

    Every contents, channel, group, pages have to point to your opt in page, to your landing page where you capture the contact email.

    You have to take them OUTSIDE facebook, cause only when you have their email, they become 'yours'. I mean your potential customer, repeated customer, with RETENTION.
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  • Profile picture of the author rozzski999
    Anyone had any luck asking FB members for their email address? So you can add this to your list in case the FB group goes pop?
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    • Profile picture of the author gottmann
      I've been asking BEFORE as a passport to be able to enter in the group. $1.74 cost per lead.
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    • Profile picture of the author DIABL0
      Originally Posted by rozzski999 View Post

      Anyone had any luck asking FB members for their email address? So you can add this to your list in case the FB group goes pop?
      You can ask a user that wants to join your group 3 questions.

      I ask for their email address as part of the 3 questions.

      I would guestimate that about 90% provide it.

      those that don't I still approve and then have a couple ways in the group to get it.
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  • Profile picture of the author st0nec0ld
    You know it really depends on the business but why not do both if you can? Besides both strategies are different from each other.
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  • Profile picture of the author celente
    even though I have a successful six figure a year biz, people keep telling me about fb groups.

    I think as its targeted, and with 2017 being lots everyone on the moblies like zombies they get alerted when something is posted.

    Starting to see the light, and thanks for opening my eyes. *strokes chin*
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  • Profile picture of the author Bizopboost
    Great Post , thanks
    I Agree with All but Number 11
    HOW : You can build your audience ultra fast for free ...

    Regards
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  • Yes I am agree with you FB marketing is better then email. In FB you can easily interact with others well in email most of the others do not reply. I am new to email marketing may be this is the reason.
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  • Profile picture of the author Meghann Uy
    FB Groups do have a lot of uses and engagement compared to Email Marketing but it also depends on your target. I think both would be good to have though - especially since, as mentioned by a lot of people here, your FB Group isn't really yours and if it gets banned or deleted for some reason, it's adios amigo.

    Plus a lot of people have emails not just for FB but for other websites that require login to access.
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  • Profile picture of the author Hildacambell
    yes dude Yaniv Katan..I agree with you...Fb groups are much better than email list...
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  • Profile picture of the author Elizabethlim
    Hi, different platform works for different niche. Facebook does convert, however email marketing has the highest conversion. How well you can convert will depend on how your email is written and whether the trust & relationship have been built with your subscribers. Keep your list and try to establish the connection again beside using Facebook, After all you could have paid to get the list.
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