Is it better to do outreach to a list of targets on Linkedin, or post to groups/share content?

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For you Linkedin vets I'm interested in hearing what fits better with their users and culture. I could target say 200 businesses I'd really like to work with, and reach out on a semi-frequent basis. Or I could post to groups and aim to drive inbound leads back to me. Are both good options? Or would you choose one and why?
#content #groups or share #linkedin #list #outreach #post #targets
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