I'm going to be posting my first Facebook ad soon and I want to make sure I'm not doing anything wrong, so I'd like to get your thoughts on some of these points which seem slightly ambiguous from their T's & C's, and I'm not getting much help in their help centre. If anyone with FB ad experience could offer any thoughts I'd be most grateful:
Does my Facebook business page need to contain a photo of myself? If not, is there a chance I might get banned?
If I run an ad which redirects to a landing page, do I need an ssl certificate on that website?
How greatly will reach be affected if I run a FB ad with 20% text on it? Should I ideally not have an text on at all, does it matter that much?
As its my first ad, I read some advice stating that I should boost something safe like photos of a dog for a week. Is that really necessary? Can't I just dive in with $5 a day boosted posts with a link to website?
While my Facebook account is old, my business page will be new. Do I need to create none paid content for a week or two first before posting an ad to make it seem more natural or can I post an ad straight after setting it up?
Any thoughts would be much appreciated. : )