FB ads questions...

by Elena Base 7 replies
Hi all,

I’m going to be posting my first Facebook ad soon and I want to make sure I’m not doing anything wrong, so I’d like to get your thoughts on some of these points which seem slightly ambiguous from their T’s & C’s, and I’m not getting much help in their help centre. If anyone with FB ad experience could offer any thoughts I’d be most grateful:

Does my Facebook business page need to contain a photo of myself? If not, is there a chance I might get banned?

If I run an ad which redirects to a landing page, do I need an ssl certificate on that website?

How greatly will reach be affected if I run a FB ad with 20% text on it? Should I ideally not have an text on at all, does it matter that much?

As its my first ad, I read some advice stating that I should boost something safe like photos of a dog for a week. Is that really necessary? Can't I just dive in with $5 a day boosted posts with a link to website?

While my Facebook account is old, my business page will be new. Do I need to create none paid content for a week or two first before posting an ad to make it seem more natural or can I post an ad straight after setting it up?

Any thoughts would be much appreciated. : )

Thanks all
#social media #ads #questions
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  • Profile picture of the author dburk
    Hi Elena,

    Q. Does my Facebook business page need to contain a photo of myself? If not, is there a chance I might get banned?
    A. No, and No.

    Q. If I run an ad which redirects to a landing page, do I need an ssl certificate on that website?
    A. No

    Q. How greatly will reach be affected if I run a FB ad with 20% text on it? Should I ideally not have an text on at all, does it matter that much?
    A. 20% is okay, over 20% may cause your ad to be displayed less, the amount varies based on conditions. It's a tripwire, just stay 20% or less and you are safe.

    Q. As its my first ad, I read some advice stating that I should boost something safe like photos of a dog for a week. Is that really necessary? Can't I just dive in with $5 a day boosted posts with a link to website?
    A. Doggone bad advice. If you intend to boost posts, then make sure that you have valuable posts, and engage with users. It's called Post "Engagement" for a reason.

    Q. While my Facebook account is old, my business page will be new. Do I need to create none paid content for a week or two first before posting an ad to make it seem more natural or can I post an ad straight after setting it up?

    A. That's not a requirement, however considering that Facebook is a social network you may make a better first impression if you have a few relevant and interesting posts on your page before paying for traffic. There is no aging requirement, you can post a few articles of valuable content and start promoting them right away.

    What's important is that you engage with users, you know be "social", it is a social network after all, it pays to be social on a social network.

    HTH,

    Don Burk
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    • Profile picture of the author Elena Base
      Thanks for all this Don, really useful. : )

      If I could delve a bit deeper into the engagement section, essentially my plan was to open the account then immediately post a straight up ad offering a free consultation for my freelance services...

      Is this a bad idea because it isn't really "content" or engagement, it's just a straight up ad. Should I be posting real content (blogs, gifs, videos etc) before I post straight up ads?

      Thanks again
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  • Yes, it's bad idea imo. I highly recommend you build engagement first before running any ads. Without social proof no one will like/follow you. Get it up to 5k followers first and then throw your offer.
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    • Profile picture of the author Elena Base
      Is it not a bit of a chicken egg situation though? Wouldn't you need to run an ad to get followers?

      Or do you mean that initially I should boost pieces of content that aren't ads per say but, are just useful posts?
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      • Profile picture of the author dburk
        Originally Posted by Elena Base View Post

        Is it not a bit of a chicken egg situation though? Wouldn't you need to run an ad to get followers?

        Or do you mean that initially I should boost pieces of content that aren't ads per say but, are just useful posts?
        Hi Elena,

        Now you are starting to get it.

        You could make about 4 or 5 posts of useful and interesting information, promote your posts to see what people engage with the most, and create more of that type of content. Then create one relevant post that promotes your service after about every 5 posts or so of relevant and useful content that is non-promotional in nature. Keep posting relevant non-promotional content and don't promote an offer until you have people engaging with the last 4-5 non-promotional posts.

        An even better approach is to use a 3 phase FB funnel strategy based on the AIDA (Attention, Interest, Desire, Action) model.

        HTH,

        Don Burk
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  • Profile picture of the author dburk
    Hi Elena,

    It is a bad idea because Facebook is a Social Network. People are on Facebook to socialize with friends and family, generally speaking they are not shopping for services.

    Your plan would be like going to a friends party and spending the whole night passing out your brochure to everyone you meet and talking about nothing but the freelance service you provide, and how to hire you, to every person you meet. Before the party was over you would probably be asked to leave, or at the very least shunned by all the party guests.

    Think of Facebook as a party that your friends throw and that you are an invited guest. You mingle, socialize with people and make friends. Once you get to know them you can probe for needs and when the opportunity presents itself you introduce the topic you are interested in and if someone expresses an interest in hiring you, you might exchange contact information and connect at a later time, and in a more appropriate venue to discuss doing business.

    It pays to be social on a social network, just as it pays to be social at a party, or while playing golf, or whatever social venue you find yourself. You make friends, and then you do business with the right people at the right time because of your friendship.

    Does that make sense?

    HTH,

    Don Burk
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    • Profile picture of the author Elena Base
      Thanks Don,

      That makes sense...

      What if, instead of posting a direct sales ad for my first post, I were to make a video offering some advice based around my niche, with a call to action within the copy offering a free consultation.

      Would that count as being more social and avoid me getting banned or looking too salesy or do you think it might be better to adopt the attitude of offering pure content with no sales funnel for my initial post?
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