I was under the impression you run website conversion ads. If you have a fresh pixel with no data like me you start of with view content, add to cart, then optimize for purchase...
Now I am seeing that you should run a PPE ad for $2 a day, wait 3-5 days, then scale to $7 a day (see what happens) then convert to website conversion.
In my mind runnin the ppe ad first makes sense with the social proof and all... but I always hear ppl saying just use website conversion ads.. i am confused a bit lol..
Or do I run a WC View Content ad and get social engagement that way then scale to add to cart?
I'm new to facebook and i want to start on the right foot if possible.