I have browsed the forum seldomly as a ghost for some time, picking up on tips and tricks here and there.
Recently this weekend I released my brand's Fall/Winter collection that I've been previewing and updating on Instagram / Twitter for over a year. To my huge dissapointment.. the collection release did not generate the sales output I was thinking it would. Over the weekend I was only able to generate one sale out of 600 unique website views.
My brand has been featured in British GQ & been able to show it's collection during NYFW. I'm able to get the right eyes on and enegamenet from the indsutry side but when it comes down to the consumer level.. The brand just deflates like a flat tire.
The brand has done no SEO so all the traffic this weekend was generated from social media postings.
Currently, the brand only uses two social media platforms with someone more "Advance" marketing tools.
Twitter - I have access to fashion decks that will RT my posts onto accounts with a combined following of 200k+.
Instagram - I have a program running (similar to Massplanner) to help automate the brands presence to the brands targeted market.
I have for long now neglecting other social media platforms due to not understanding them & thinking I was OK to be set on Instagram / Twitter. Well since this weekend I have definitive proof that I was dead wrong.
I'm now looking to the following platforms for advertising and how to find my tagret market audience. Facebook / Pintrest / Reddit / Anything else.
I have been doing some research but I'm still very lost on how to find my target market on these platforms..
Facebook - I understand growing my page by inviting people to like, ads, sharing my posts in relevant groups
Pintrest - I have no clue where to start on growing my brands presence on Pintrest.
Reddit - Same here.
Now I'm not one to shy away from the hard work. I learn much better by going hands on over any ebook.. but I also releaize I only have so much time per day to dedicate to this learning. From my full time job, doing private manufacturing for other brands, and running my own.. My time & attention span is very short. It sucks but atleast i'm honest with myself.
I come to the warrior forum asking for help in the form of a mentor or someone having a guide for a person who's negletting these social media platforms upto 2017 and now needs to jump with both feet in to start turning around his business.
I run a mesnwear clothing brand thats been featured in British GQ & NYFW. I released my newest collection this weekend and had horrific conversions. I finally realized that I can't get to my customer on my main social media avenue (twitter) and I know that my target customer lives more on Facebook / Pintrest / Reddit.
I'm looking for someone to point me into the right direction on how to grow these from the start or someone to become a mentor for me while I grind these new social media avenues out.
I also may be able to offer a service in return should a fellow forum member want to become a mentor. I can offer anyone private label manufacturing as a "you scratch my back, i scratch yours" situation. I have access to ultra low minimums in China and can source upto just about anything to be manufactured (apparel wise, aside of jewllery & sunglasses). I can walk anyone from start to finish (design / tech packs / finding manufactures / indsutry connections / getting into magazines).
If you made it all this way and didn't click off.. You might as well and reply with something