Refining Interests on Facebook Ads
I'm trying to learn more about targeting the right interests for Facebook ads and was hoping people can point me to some resources and guidance on how to do this. Specifically, I'm looking at where the interest is so broad and I want to narrow the right audience.
For example, let's say I create an ad for a Pizza restaurant. The Interest 'Pizza' has over 200M people. If I wanted to refine that audience further, what would be a good strategy? I could say Pizza and Food for example, but are there any smarter strategies for finding people who would likely buy pizza?
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Janis Griffin -
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Grace Taylor -
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SantaMax -
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