I'm running a Facebook Lead Ads campaign. It is for a free eBook about marketing, in which users enter their email & name to get the free book.
So far I've had 3 leads at a cost of $2.50 per lead. It's only had 125 impressions, and that equates to ~$60 per 1000 impressions.
Is that normal for Facebook Lead ads? The suggested bid from facebook if I try a manual bid is actual $28.40, so I suspect this is very high. Should I consider revising my ad?
I've run a few Facebook ad campaigns, and usually had around $1 per click, and around $10 per 1000 impressions.