Facebook Ad - Is this normal cost for a Lead Ad

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I'm running a Facebook Lead Ads campaign. It is for a free eBook about marketing, in which users enter their email & name to get the free book.

So far I've had 3 leads at a cost of $2.50 per lead. It's only had 125 impressions, and that equates to ~$60 per 1000 impressions.

Is that normal for Facebook Lead ads? The suggested bid from facebook if I try a manual bid is actual $28.40, so I suspect this is very high. Should I consider revising my ad?

I've run a few Facebook ad campaigns, and usually had around $1 per click, and around $10 per 1000 impressions.

#cost #facebook #lead #normal
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