6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Facebook Ad - Is this normal cost for a Lead Ad

by tmiddled
5 replies
Hi,

I'm running a Facebook Lead Ads campaign. It is for a free eBook about marketing, in which users enter their email & name to get the free book.

So far I've had 3 leads at a cost of $2.50 per lead. It's only had 125 impressions, and that equates to ~$60 per 1000 impressions.

Is that normal for Facebook Lead ads? The suggested bid from facebook if I try a manual bid is actual $28.40, so I suspect this is very high. Should I consider revising my ad?

I've run a few Facebook ad campaigns, and usually had around $1 per click, and around $10 per 1000 impressions.

Thanks,
Tom
#cost #facebook #lead #normal
Avatar of Unregistered
  • Profile picture of the author xeniux
    I would prefer Google Adwords instead of Facebook Ads, had some bad experience using facebook ads, their targeting platform is not good and when checked with google analytics, seems they are not delivering a good leads.

    Best,

    xen
    Signature
    Enterprise SEO Services | Social Media Specialist | On Page SEO Services
    {{ DiscussionBoard.errors[11242228].message }}
  • Profile picture of the author Elizabethlim
    Hi, the lowest manual bid should be $0.10 per click.
    Signature
    http://learningwithelizabeth.online
    Money On Demand by Ewen Chia
    {{ DiscussionBoard.errors[11242235].message }}
  • Profile picture of the author Mapperkids Lee
    To me, $2.5 for exchange an email address is a lot and those maybe just interested to get your freebie.
    {{ DiscussionBoard.errors[11242568].message }}
  • Profile picture of the author tmiddled
    Yes, I feel it is a lot also. Does anyone have any bright ideas on what I can do to reduce the cost?
    {{ DiscussionBoard.errors[11242778].message }}
  • Profile picture of the author sethpena
    I think you should try google adwords instead of facebook ads. Because with google you can get more benefits and people. And this is more comfortable
    {{ DiscussionBoard.errors[11242881].message }}
Avatar of Unregistered

Trending Topics