How to measure the success of a Facebook brand awareness campaign

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Hi all,

I wondered if anyone can help me.

I have just ran a Facebook brand awareness advert for the first time and I am wondering if anyone can tell me how I measure the success of the advert.

My estimated ad recall lift (people) was 480 and the reach was 5,534.

What I'm trying to figure out if this is good or not? Or is the only way to get any kind of benchmark is by comparing my own adverts with each other?

Your advice will be much appreciated.

#awareness #brand #campaign #facebook #measure #success
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