I am testing some ideas on Facebook. I am running a test where I've paid to boost a post. It's going OK.
I 'd want to get a larger number of page likes but most people are "liking" the photo rather than the Page.
Why is this happening? What are visitors clicking? How can I encourage people to click "LIke Page"? Or is there a setting somewhere that I can change?
I'd be most grateful for ideas, please.