I am currently in the process of creating a new mens clothing brand here in the UK. I have my brand name and have been speaking with potential manufacturers in the UK to team up with to create my first garments.
I have obtained all the social media platforms that I need, insta, twitter, facebook etc. I was just wondering if anyone had any tips on how to start using these now to create a buzz and anticipation for the brand. I.E. should I be posting external content from other fashion brands that we see as inspiration etc? Or should be only using our own content, for example, wait until our first garments are made and use photos and videos from that to create our content?
The brand is aimed at any age from 16+ really, the attire will be a range of different things from smart t-shirts, to hoodies, to jackets and trouser and jeans.