I m planning to use Facebook Ads - for the goal to build a brand presence for our product & build engaging followers.
Our product is an Online Service (SaaS). We write contents on our blog regularly. We share those contents on our brand social profiles, groups, related communities & our small lists.
I wanted to know what the best way to advertise to build engaging followers to our FB page? What should I advertise? Blog Post? Directly FB page? or a costume ads to a costume landing page?
Also wanted to ask about engaging contents types (motivation, quotes, funny vid or pic, stories), or what are the type of contents that goes viral?
I really really appreciate your guidance and support.
Thank you very much for your time.