So, what's wrong with Facebook's algorithm?
Facebook recently sent me a "friend" suggestion.
They managed to suggest a person with whom I have absolutely nothing in common.
There is no reason why their algorithm should suggest this person, it makes no sense whatsoever. This person would be, by far, the most irrelevant and totally wrong "friend" suggestion anyone could come up with. Facebook succeeded in finding the one person I would never add as a friend.
They offered me a $20 coupon to "boost" my posts. I thought, why not, it's free; so I tried.
As a result of this "boost", I got a lot of clicks to my website. Every single one of them bounced.
My feeling is that the traffic they sent me was just about as targeted as their "friend" suggestion. That is, after I carefully and systematically selected the target audience...
Btw, the "friend" suggestion came after my $20 "boost" campaign, so all the target audience selection I made should have given them some sort of an idea about my interests and and the type of business I am involved in.
Yet, they were completely off target...
So, what's wrong with Facebook?
They managed to suggest a person with whom I have absolutely nothing in common.
There is no reason why their algorithm should suggest this person, it makes no sense whatsoever. This person would be, by far, the most irrelevant and totally wrong "friend" suggestion anyone could come up with. Facebook succeeded in finding the one person I would never add as a friend.
They offered me a $20 coupon to "boost" my posts. I thought, why not, it's free; so I tried.
As a result of this "boost", I got a lot of clicks to my website. Every single one of them bounced.
My feeling is that the traffic they sent me was just about as targeted as their "friend" suggestion. That is, after I carefully and systematically selected the target audience...
Btw, the "friend" suggestion came after my $20 "boost" campaign, so all the target audience selection I made should have given them some sort of an idea about my interests and and the type of business I am involved in.
Yet, they were completely off target...
So, what's wrong with Facebook?
Just when you think you've got it all figured out, someone changes the rules.