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Instagram ADs vs Facebook ADS

by Nhat Le
33 replies
What do you think are the differences between these platforms?
I feel like if you're trying to market a niche related to fashion I feel like Instagram is better than Facebook. Instagram has a lot of youth and teens who are impulse buyers compare to that of Facebook. Also you can pay big Instagram platforms to do shout outs about your product.

Where on Facebook you are just trying to get it out there with the HUGE audience they provide. Facebook is great with the opportunities they provide us, but I believe marketing on Facebook can be harder for newcomers. Facebook is a big place and will need expertise in marketing to achieve success.

I'm testing my campaigns on Instagram and they are working better for my fashion niche. One shout out usually gets me a good sum followers and sales (Depending on the person you paid for the shout out not all shout outs are successful).

Have you tried any of these, If so what do you prefer better?
#ads #facebook #instagram
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  • Profile picture of the author William Robinson
    • Instagram works good for young crowd in an age group of 20-26.
    • Facebook also works well if you narrow down your target audience properly.
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  • Profile picture of the author grandetourer


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  • Profile picture of the author towersofzeyron
    I've recently been using Facebook ads to promote my copywriting website. They work quite well for getting your brand noticed. I would recommend you take a course or two online on using Facebook Ads. That will save you money in the long run.
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  • Profile picture of the author bestwebsolca
    Instagram is pretty clean without much clutter. And it's easy to navigate, unlike Facebook which has a lot of things going on, all at the same time. So your business may be accessible to a smaller audience than on Facebook, but it will be more visible to that audience, which invariably means greater engagement.
    This is probably going to be one of the deciding factors for which social media site you choose to put your focus toward.
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  • Profile picture of the author towersofzeyron
    great, I will probably try out Instagram soon, thanks for pointing out its advantages
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  • Profile picture of the author mohdmacki
    Instagram is Great Specially if you have low budget. You can use Micro Influencers between 10k-20k Followers one.

    And retarget people on FB using Pixel on your website.
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  • Profile picture of the author towersofzeyron
    massive! I should have jumped on it sooner. Will be on it shortly for my business
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  • Profile picture of the author omnitec1018
    Facebook's advertising is more effective as compared to Instagram ads.
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  • Profile picture of the author leadmachine2
    First of all, it depends on the niche and the target group. For products that the image can sell, Instagram is probably a better option. Also, Instagram has more young users, so if they are your target group, then you're definitely more suited to this platform.
    Facebook has more diverse user groups, by age and by interest. It is still the most visited social network. If your products do not depend of a good photo, then Facebook may be a better solution for you.
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  • Profile picture of the author Ralfs
    I would say Facebook is better. Just has much more features and you target more people.
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  • Profile picture of the author techellie
    Hi

    As compared to Instagram Facebook is more effective and valuable, on Facebook add you get more traffic than Instagram but Instagram is also the best.

    Hope this helps you
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  • Profile picture of the author Kathrine Leach
    Both Platform works best..But Facebook is more popular than Instagram..so using Facebook is the best way for ads..
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  • Profile picture of the author AlfredHurley
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    both facebook and instagram works well for posting ads..
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  • Profile picture of the author YourGoToWriter
    I think it depends on what you want to achieve in the end. Both ads are subjective. But if you want to promote your brand and engage with your audience, then Instagram is better.

    Loren
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  • Profile picture of the author mohabbat28
    I think it depends on what you want to achieve in the end. Both Platform works best..But Facebook is more popular than Instagram..so using Facebook is the best way for ads..
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  • Profile picture of the author instamust
    I feel that Instagram does not have the fine targeting data that Facebook does, so your ads are not shown to as relevant people as you would like. It is great for Influencer marketing though!
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  • Profile picture of the author JeffreyLenz
    In this case Facebook works better then Instagram...Because Facebook ads are more popular than Instagram ads..
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  • Profile picture of the author megakits
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    Basically both platforms are great for marketing...they both have unique features in it.,..So it is full of your choice to market your business in...In my point of view Facebook is the best place for marketing...
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  • Profile picture of the author Kent Hopkins
    My experience has shown FB to be the big winner here. But you do have to be very scrutinizing in your targetting. Get that audience size as small as you can to have the best conversion and the least view/click waste.
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  • Profile picture of the author writeaway
    Don't pay for IG ads

    If you truly want conversions, try INFLUENCERS

    If you post an ad, you're just some NO BRAND entity trying to get eyeballs and clicks

    If you have influencers VOUCH for you to their niche-specific FOLLOWING *plus* your ad has an INCENTIVE, you will be seen as more CREDIBLE

    Stop throwing good money after bad with paid ads on IG

    FB paid ads are good.... for RETARGETING!
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  • Profile picture of the author wolexontop
    You can always go for Facebook ads..Because it is more popular among all...Instagram is also famous but not popular when compared to Facebook.
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  • Profile picture of the author Patriciamillikin
    Instagram and Facebook plays very good place in posting ads. they both are good market place for posting your ads.
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  • Profile picture of the author Nehaaggarwal
    Nice, This is really good to know Instagram ADs vs Facebook ADS which one is good. Well as experts have already share their view on the same so I would also say Instagram is best for ad more than Facebook.

    Now a day Facebook has relevant content peoples don't use Facebook for Ad as much. So Instagram is good to know for Ad as because Instagram offer ads in low budget.
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  • Profile picture of the author Ajit Khodke
    I have had some good success using fb ads but Instagram ads is something I am yet to give a go.

    I know it's a young audience on Instagram but I am yet to see someone posting a case study of Insta ads+cpa offers success.
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  • Profile picture of the author affmarketer101
    I would prefer Facabook ads as it seems more functions than Instagram ads.
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  • Profile picture of the author Soulstreak
    It is definitely true that more kids use the Instagram platform. You would need to market to that age group. Facebook would be a better bet in my opinion.
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  • Profile picture of the author cearionmarie
    You don't necessarily have to run an ads on IG to reach a larger audience. You can try influencer marketing and work with micro influencers. Between the two I'd chose IG all the time as it is easier do and has a larger audience.
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  • Profile picture of the author echelon
    I have had more experience with getting cheap clicks on Facebook ads than on Instagram ads. I have tried Instagram ads for a specific niche but I was not getting the type of engagement I was used to have with Facebook. Ultimately, I think you want to try to master either one or both. The more you have experience, better your results may be.
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  • Profile picture of the author acemetillidie0001
    They both work really well for marketing with variances noted with the size, demographics and interests of the two markets. I've had a great deal of success with ecommerce, especially women's clothing on Instagram much more then FB.

    On the other hand, for MMO niches there is no better platform then FB marketing. Targeting, retargeting, custom audiences and all the other options makes it a must have platform for all online marketers.

    The two do come with their own standards for a learning curve. With IG it takes a few minutes to find influencers, you send an email, pay through paypal and your virtually done, but there's a great deal of work that goes into learning FB marketing. If you're a beginner, YouTube will become your new best friend...

    Scott.
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  • Profile picture of the author siddharthopticals
    Compare to insta ads with fb ads, i can say fb ads are much much more effective due to the quantity of visitors.
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  • Profile picture of the author jgas
    You need to think about your users' demographics.

    According to Statista, the most active Instagram users were men and women, 18 to 34 years old. With this in mind, you should understand if your target audience talks about your industry/product/service on Instagram.

    Facebook or Instagram: long content and ads related to conversion have a better chance on Facebook, and you should live the more artsy posts (to drive more brand awareness and engagement) to Instagram.
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  • Profile picture of the author Williams Thomas
    As per my experience i like Instagram Ads better than Facebook Ads. IG Ads are easy to setup, Manage and select Target Market, whereas Facebook ads required lot of steps which i hate to follow.
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  • Profile picture of the author nidhi kolhapur
    Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.1 billion estimated monthly visitors, while Instagram has 500 million. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently.
    However, this is not to say Instagram isn't on its way to having a larger database, as it is rapidly growing. Statistics show that Facebook is more preferred than Instagram
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