Facebook App ID confusion

1 replies
Hi there,

I was wondering if anyone could help me?

So I'm getting ready to post my first Facebook Lead Gen ad, studied all of Facebook's T's and C's and completed their online courses and thought I'd use

https://developers.facebook.com/tools/debug/

To see if they were any issues with my website before running it.

The only thing that came up was "The following required properties are missing: fb:app_id".

So I started looking into Facebook app ID's and felt confused on a couple of points:

1. Do I need a Facebook app in order to run a lead gen ad?
2. What is exactly is a Facebook app ID?
3. When setting up an ad it talks about the app "being made available for the public". Does anyone know what that means? Will my app be publically posted to my Facebook page and readily accessible to all? I'm just really confused by that phrase.

Any help would be much appreciated.

Thanks
#app #confusion #facebook
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