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Facebook Retargeting Ad Audience Size Not Large Enough

by DoaMac
2 replies
Hi Guys, I'm trying to run my first Facebook retargeting ad. Yet when I go to set up my ad based on my website visitors, Facebook tells me my ad might not be shown because my audience size is under 1000. How should I handle this? Should I just run the ad the way the audience is and see what happens or try broadening the audience with targeting? Thanks in advance.
#audience #facebook #large #retargeting #size
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  • Profile picture of the author YourGoToWriter
    Hi, @DoaMac.

    Try broadening your target, that's what Facebook wants you to do. However, what I would suggest is for you to reassess your need.

    Whether you run your ads for a small or a big audience, what's important is the engagement.

    Phoebe
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    • Profile picture of the author DoaMac
      Thank you for your suggestion. When I broaden my audience can I still at same time tell facebook to retarget visitors to my site using the custom audience feature?
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