I was wondering if there are any (either paid or free) video, or simple to read, training resources that, if you watch and put into practice/follow, you would come out with a real expert knowledge of social media?
I've worked across multiple channels for years (content, SEO, PPC, social media, paid social), and I'm trying to get a detailed knowledge of everything in Social now, from the intricacies of platforms, to the intracacies of the different on-platform analytics offerings and reporting, to the intracacies of the paid advertising platforms and reporting on them.
If it's all a bit patchwork, I don't mind paying for a subscription to a training site, or even for one-off training programs (but ideally not to spend much at all)
Facebook and Twitter are the main priorities. Training on Instagram and Snapchat secondary nice-to-haves.
Thanks a lot!
(ps. I tried Lynda.com and it's only really got beginners guidance)