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Facebook targeting to sell expensive products

by deactivated-user-6241 Banned
9 replies
Hi,

does anyone have experience with facebook targeting to increase sales of expensive products(laptops - macbooks)?
In my country I can't target by income

Thanks
#expensive #facebook #products #sell #targeting
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  • Profile picture of the author YourGoToWriter
    Hi, Bogdan! You're from which country and who's your target market? When using Facebook sponsored ads, you know you can set the demographics. For expensive products, like the ones you have mentioned, make sure you target young adults or the usual age of professionals in your country. Still curious about which country you're living in, though. Hope this helped -Micah
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  • Profile picture of the author cearionmarie
    What county are you in? So does it mean that Facebook's services differ from region to regions?
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    • Profile picture of the author YourGoToWriter
      Originally Posted by cearionmarie View Post

      What county are you in? So does it mean that Facebook's services differ from region to regions?
      Facebook's services don't differ from one region/country to another. But you can set the demographics of your reach. What you get from your reach may not be the same with other countries' especially if there are more active Facebook users living in one country compared to the other.
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  • Profile picture of the author deactivated-user-6241
    Banned
    Hi,

    Sorry, for some reason I couldn't reply. I had to have at least 5 posts.

    I'm from Czech Republic.
    I've tried to target people by age 22-40 with job positions in IT, design, business owners. But it seemed like it was worse than if I target just by age 22-40.

    Which facebook ad type would you recommend to use?

    Thanks
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  • Profile picture of the author wordwizard
    Hi Bogdan,

    about Facebook...

    Depending on how many "likers" you have, I might start with a Like campaign to increase their number, which increases your credibility (and since you're selling high priced items, credibility is important).

    You can also try Facebook "Offers" (free or paid), lead gen ads (to get them to sign up for your email sequences so you can build a relationship with them and then sell to them), or regular ads.

    If you have things like garage sale pages where you live, you can also offer them there.

    Good luck!

    Elisabeth
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  • Profile picture of the author aprilmay
    Of late I read that broad targeting is best, let FB find your customers for you
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  • Profile picture of the author deejaaymark
    You can't take FB marketing for granted... you need a strategic game plan to be successful with FB ads. The most important thing you need to know about FB ads is that people generally don't buy when they see your ad for the first time... no matter how much money they make.

    To be successful you need to build out a sales funnel to send traffic and get familiar with remarketing... simply because it takes multiple touch points before a purchase is made online.

    Good luck!
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    • Profile picture of the author deactivated-user-6241
      Banned
      Originally Posted by deejaaymark View Post

      You can't take FB marketing for granted... you need a strategic game plan to be successful with FB ads. The most important thing you need to know about FB ads is that people generally don't buy when they see your ad for the first time... no matter how much money they make.

      To be successful you need to build out a sales funnel to send traffic and get familiar with remarketing... simply because it takes multiple touch points before a purchase is made online.

      Good luck!
      Thanks,

      I know about that, and I'm also have remarketing set up. But in FB I see that my ads was targeting people that I'm sure don't have money to buy that "expensive" product.
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  • Profile picture of the author kahlir
    No, still now i dont get any kind of these issues with my Facebook ..May be it depends upon the various kind of users.
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