Typically, how long should I run a Facebook ad for to get the most effective results?

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Hi, I am running ads on Facebook and my objectives are to get website traffic. I am paying over $3.00 CPC (Cost Per Click), this is frustrating as I would like my CPC to reduce, Facebook is taking too long for the algorithms to work out a relevant audience and to bring the CCP down to an affordable amount. I am losing faith and feeling a little frustrated as I do not want to blow money out the window this way. Can someone please give me some advice around this problem?
#effective #facebook #long #results #run #typically
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