As someone who wants to drive social traffic, is it worth putting effort in trying to build a FB fanbase? Will FB survive much longer, or should I just assume they will be in the game for many years to come? Can FB association hurt a site? FB has not shown much regard for people's privacy, so having association with them might actually do more harm than good.
In case people think there is still value, how does one quickly drive traffic to one's blog via FB?