Youtube - single channel vs. multiple ones
When wanting to appeal to sponsorship and monetization of the youtube channel, what should have more weight: the figure of average video popularity OR its total volume of views?
We have a moderately successful youtube channel. But we are considering going into paid promotions, monetization and sponsorship in a big way. But some of our staff are saying that it is better to split the Youtube brand into two or more channels, and create one for the new, promoted, more popular videos, which will appeal for sponsors, and separate that content from our existing library of youtube videos on the existing channel. There are many old videos but they have only modest traffic. Some are also saying its better to split off our non-English language videos (e.g. French) to their own channel, and not keep them all mixed in one channel.
I believe it is always better to keep all the content on one channel, so as to present the highest volume of views per channel and highest frequency of new content possible, for widest SEO impact. If we split our content several channels, each of them will have a lower posting frequency, less total volume of views, and less SEO "footprint". Is this right?
if we keep it all in one channel - high performing videos and low ones, is it true that having many low popularity videos on your channel, might hurt the prospects of sponsorship or monetization, and its better to remove them into a separate channel, so that your other channel for sponsorship can show only high performing videos?
Many thanks for reading.
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Herewegoagain -
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Ourtube -
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Herewegoagain -
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