1. Send non-personalized contact requests
Too many sellers use the default login request message ... and get out of hand!
On LinkedIn, the goal is not to have a full address book, but qualified contacts, which will bring you sales in the medium and long term.
Before making a connection request, let yourself be known: subscribe to your prospect's blog, comment on his articles, or join the groups of which he is a part.
Read also: Social Selling: how to make contact on Linkedin?
When users make this little extra effort, and then refer to common behavior as common ground, the contacts are more likely to accept a connection request.
2. Add everyone (and anyone) in their contacts
To fill his address book, the first reflex is to add his friends, his family, his colleagues (current and old) ... Frankly, everyone does it. But is it a good idea? Will these people really bring you prospects? Will they post interesting content for you?
If the answer to the last 2 questions is "no", do not focus your efforts on finding your former classmates.
Again, target your contact requests, search for targeted prospects via your other channels (subscribed to your newsletter, Twitter subscribers, readers of your blog ...) and who have a real interest in your business.
3. Shipping InMails too promotional
Some entrepreneurs do not stop their spam methods once prospects accept their connection requests. In fact, they use LinkedIn in the same way as emailing , sending mass emails, sometimes unsolicited, non-personalized and self-promotional.
Linkedin emailing error
Avoid this type of practice! Use LinkedIn email only if you have something useful, relevant and valuable to pass on to your prospect.
In other words, target your connection requests and pitch pitch to them. Take the time to personalize the information transmitted by your InMail.
4. Spamming into newsgroups
Many salespeople, freelancers or freelancers join the discussion groups to promote their links. This behavior sometimes destroys interesting discussion groups that are relevant to your business.
When a conversation is riddled with self-promotion, members stop consulting and participating. You lose the opportunity to expand your prospecting circle in a subtle and successful way!
Be a valuable resource that your potential customers can count on and trust.
To do this, focus on adding value to each interaction: you demonstrate your expertise while attracting the attention of prospects. This facilitates your future relationship.
5. Create a fake LinkedIn account to spy on competitors
Instead of creating their own profile, some professionals prefer to create a fake account to spy on competitors.
While it's always useful to know what competitors are doing, LinkedIn is not the best place to do this. Especially that you can quickly be "grilled".
Finally, how do you solicit prospects with a fake name? They will eventually know your true identity, which may cause them to flee.
To solicit your prospects on LinkedIn, bet on the "social" side of the platform. Talk to your contacts first, commenting on their publication, sharing articles, and joining their discussion groups.
After establishing this first link, you can send messages a little more promotional, but always personalized, to try to turn the prospect into a customer.