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Instagram: To have or not to have. That is the question.

by Oskar Olczak
87 replies
Salud Warriors,

A quick question based on finding rather conflicting information when researching.
I have a client who's about to set up his first social media channels. He's a lawyer so obviously, the chief focus will be channeled onto LinkedIn and Twitter (plus Facebook). I was, however, wondering if it was not perhaps a good idea to set up an account on Instagram as well while keeping the activity at the minimum (1-2 posts per month). Now, the purpose of that is obviously not to build a following but rather to add another SEO element.

Not sure on the effectiveness of that approach though. Any practical insights though?

Not sure if I am making myself clear here.

Thanks up front.
#instagram #question
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  • Profile picture of the author Jeffery
    IMO this report is essential to all internet marketers and it will answer all of your questions:
    2018 Social Media Marketing Industry Report
    https://www.socialmediaexaminer.com/...y-report-2018/
    note: not an affiliate link


    The report covers a lot of information and will help any internet marketer decide which platform or platforms are applicable to your business.


    Hope it helps.
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  • Profile picture of the author KIORTY
    Banned
    [DELETED]
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  • Profile picture of the author msulcs
    Instagram for a Lawyer? Business wise it won't do you any good. It's a time waste.
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  • Profile picture of the author waitingforday
    I saw some lawyer accounts in Instagram, not really successful ones
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  • Profile picture of the author simran shaikh
    It is best platform for marketing.
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  • Profile picture of the author dave_hermansen
    I suppose it depends on the exact practice of law your client is engaged in. Things that could be conveyed visually might work but you'd have to really put on your creative thinking cap.

    My initial gut reaction is that it would not be effective, though.
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  • Profile picture of the author Jeffery
    Only 1% of 5,726 active social media advertising participants utilize Instagram according to the 2018 Social Media Marketing Industry Report - Industry: Law Firm/Legal Services. Note: Not an affiliate link.

    It makes sense because Instagram is primarily a mobile app. Primarily a visual platform that's based entirely on photo and video posts used to promote services and products.

    There is Instagram for Business and works with Instagram Live a feature on Instagram Stories that allows users to stream video to followers and engage with them in real time and that vanish after 24 hours.

    Instagram for lawyers is not effective for those reasons. Now if a law firm is involved in sponsoring a charity event, for example, it would be fine since the event is short lived, yet Facebook would reach more people.
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  • Profile picture of the author ncodetech
    Instagram is one the best for marketing of your products or company. Instagram makes good user interactive to show your product details. So, I prefer it to market my company on Instagram.
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  • Profile picture of the author kgibest2
    For a law firm, I think you can use Instagram for branding.

    How?

    The most important thing is for you to come up with relevant content that users may be interested in. Think about it, what are you going to be posting on your other social media platforms that you cant repurpose it to post on Instagram?

    It would be really helpful if you can come up with ideas of what to post. My advice would be posting short clips of legal advice in your area of specialisation and directing them to the link in your bio for more info. Before you know it you will become the go-to page for certain legal advice.

    Remember, in order for you to win a customer, you must first give something of quality to gain their trust.

    Finally, if you think of posting once or twice a month then forget about it entirely because Instagram is all about engagement and regular posting else your account will be a dead sea.

    I hope this helps.
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    • Profile picture of the author Jeffery
      Originally Posted by kgibest2 View Post

      For a law firm, I think you can use Instagram for branding.

      How?

      The most important thing is for you to come up with relevant content that users may be interested in. Think about it, what are you going to be posting on your other social media platforms that you cant repurpose it to post on Instagram?

      It would be really helpful if you can come up with ideas of what to post. My advice would be posting short clips of legal advice in your area of specialisation and directing them to the link in your bio for more info. Before you know it you will become the go-to page for certain legal advice.

      Remember, in order for you to win a customer, you must first give something of quality to gain their trust.

      Finally, if you think of posting once or twice a month then forget about it entirely because Instagram is all about engagement and regular posting else your account will be a dead sea.

      I hope this helps.

      The video post vanishes after 24 hours. That is why engagement is short lived if at all. That is why less than 1% use Instagram.
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  • Profile picture of the author JerryNoTom
    I don't think Instagram will have any significance for SEO. Also, Instagram is probably not an appropriate social network for businesses such as lawyer services.
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  • Profile picture of the author adi111
    I think Instagram is a good channel for you and your brand's exposure not to market but for brand awarenessess.
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  • Profile picture of the author luciesmazanska
    I would definitely use Instagram its a visual network channel
    and its also another way how to get more traffic and visitors!
    As a traffic provider I can definitelly recommend Instagram
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  • Profile picture of the author LEE BYRON
    Listen,Bro. Instagram is not good place for B2B marketing. Obviously lawyer business belong to B2B.It will take quite a long time before the customer decide to hire you.

    The best stratage is content marketing on Linkedin or related forum,Quora is alternative platform.
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  • Profile picture of the author Margherita Trasforini
    hi all, i think instagram is the most used social network, but i do also think that if you want to be popular or make easy money you should have a website as a base.
    so check out a few websites builder like bowwe or aab
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  • Profile picture of the author ryanbiddulph
    Hi Oskar,

    On the whole, Instagram appeals strongly to people who crave eye-popping images. Most lawyer clients are not looking for eye-popping images, but law advice. I'd pass. Give your energy to creating helpful, free content through a self-hosted Wordpress blog, and work LinkedIn and Twitter.
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  • Profile picture of the author Liam Jose
    Well, I think Instagram being a trending these days, it would definitely add the SEO element however, I personally do not think that Instagram is suitable for a lawyers since the demographics which use this site are not exactly professionals.Anyway, people do use Instagram for promotion
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  • Profile picture of the author John Jonas Phil VA
    When deciding what social media network to use, always ask yourself this question, is my market there? If your market isn't on that platform, you don't need to be there.
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  • Profile picture of the author AmyFoxss
    For every business which have something to present like high quality product images, will have to use Instagram and Pinterest.
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  • Profile picture of the author newton
    Personally I wouldn't think it would do them any good. It's more of a visual platform and lawyers are really strict at how they promote themselves. So I don't think the content that suits Instagram would suit a lawyer.


    As someone has previously mentioned, is that where their target audience is? If so, then give it a go. If not, then probably best focusing on FB, LinkedIn and Twitter.
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  • Profile picture of the author userZ
    If you have photoshop and marketing skills is very usefull platform.
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  • Profile picture of the author Jennifer Isola
    Instagram is important in my opinion.. photos speaks a thousand words. and it's next to FB
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  • Profile picture of the author Oskar Olczak
    I think I got enough feedback from all of you guys to decide that I am not going to use the IG for the purpose of SM. Thank you all, much appreciated
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  • Profile picture of the author RuthFrench
    I think it should be, but do not invest too much force in it.
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  • Profile picture of the author be4morgan
    You can only add a link to your profile. If you are promoting then having an instagram is a good idea.
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  • Profile picture of the author gogogoing
    ofcourse have - also telegrm - today its like your stor e ID - without it you dont exist
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  • Profile picture of the author alann53
    with instagram you can do even more to promote your product/service
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  • Profile picture of the author Mamta Rawat
    I Find Instagram much better platform as per as talks about marketing. I felt many people active in Instagram than other social networking sites.
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  • Profile picture of the author mattwilks09
    Definitely. I'd test the waters with all platforms and find out which one is most effective for that particular client. Everyone's different and he might have a great personality for insta! Much love
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  • Profile picture of the author johns1
    Instagram is the best Platform for marketing and making engagement with people. it is a best for a Branding of Products or Service.
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  • Profile picture of the author yopewpew
    It depends on what you want to do on Instagram

    1. 1. If you go to use Instagram story to discuss a hypothetical case, then yes.

    2. Instagram is mainly for pictures sharing, so the best case is an infographic.

    3. However, there is an exception. You can post your lifestyle as a lawyer, then people will share it as a lifestyle page, not a legal advise page. But traffic is traffic. So eventually, that traffic will pay off.

    Check out Timothy Sykes Instagram. He teaches investing, but he has over millions of followers on IG is because he shares his lifestyle, not investing strategy.

    Hope that helps.
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  • Profile picture of the author Lisa Anderlander
    Over the last 2 years Instagram has started secretly been putting limits on followers.

    I get 10 to 15 new followers a day but my followers numbers remains at 2,300 for some strange reason.
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  • Profile picture of the author Japexmarketing
    That would depend on the reason why you would want an Instagram.
    Basically, is it a social media that is most used for persons with hobby in photography
    and others just use it because they want to show some their photos to the world.
    If you would like to use Instagram for promotion of your business, then you are taking the app into a higher level. It can be a great means of marketing your business provided you have the right target from
    the app users.
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  • Profile picture of the author Amila Supun
    Instagram is a really good social media for internet marketting. But I don't think as clients of a lowyer we would want to check his instargrame account.
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  • Profile picture of the author Xavier1945
    Why to have it ?

    - If your audience is between 16 to 35 then you must focus on this.
    - If you need brand awareness go for it.
    - If you want to gain a huge pool of young audience get it.
    - If you regularly post social media post, then IG is the real business.
    - If your product is a Drink, Cosmetics, Clothing or Event Management.

    Why not to have it?

    - Advertising is costly.
    - Too many young people, some can not even buy your product.
    - Takes a lot of effort to get REAL people to see your post.
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  • Profile picture of the author Jenifer1420
    This is very good platform for online marketing .
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  • Profile picture of the author Jenifer1420
    Instagram is a really good quality social media for internet market.
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  • Profile picture of the author Chrisnimer
    I think instagram is not a best tool for marketing, i suggest using facebook and linkedin it will help a lot.
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  • Profile picture of the author deepakweb
    It is a good platform to start with. You can share tips about legal things and also about the law. It will increase your online reputation.
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  • Profile picture of the author provenbusinessmodels
    I recommend to stop looking for the next traffic source and to start following wealthy principles: "The more people you can help to get what you want, the more you can get what you want."

    Become so valuable to point where they won't ignore you.

    The point is the number of websites where you may think you need to be active will keep growing.
    That means that if you want to be active on all the big social websites, you will not be able to do it, because their increase might become limitless to point where you can not keep up.

    I wish you good luck and much success!
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  • Profile picture of the author jasonbailey
    It's good to use Instagram if you have an eCommerce business where you can sell your products. Actually, Instagram not a long ago introduced the feature when you can tag your product on the photo which can redirect to your website. This is great.

    But using Instagram for a lawyer, from my point, won't be very productive. In such cases, it's better to spend some time and money on LinkedIn because it suits more for such things.
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  • Profile picture of the author HomerSi
    for today Instagram is an annoying social network with a lot of commercial
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  • Profile picture of the author Mazvydas Rupsys
    Instagram is a must! Nowadays a LOT of people using it and sometimes it looks like the ads drive better there rather than other channels. I would use the instagram and more actively than you mentioned (1-2 posts a month)
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  • Profile picture of the author Chrisnimer
    Instagram is a great platform for marketing. You can add a human touch to your brand by giving your audience relatable content. It's also useful if you use every part of Instagram to your success. Remember that Instagram has a "Stories" section where people can share whatever is happening in their lives. This gives your audience the opportunity on how your brand work behind the scenes, and see your awesome process.

    Instagram is also great for attracting Millennials or your people since this is the site's core demographic.
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  • Profile picture of the author John Fortes
    Now instagram are more popular than other social networks, cause you:
    Can see photo of the product
    Check reviews of real people
    So, i think yes.
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  • Profile picture of the author cearionmarie
    Depending on how you use it, Instagram can be very helpful. However, there are some things you need to consider depending on what you want to accomplish. Instagram is perfect for marketing and can also help in SEO but you will need to back it up with some quality content. Instead of 1-2 posts per month, make it at least 1 post per day.
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  • Profile picture of the author ra42
    i think its always good to be updated on social media no matter what your profession. so yea get one..
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  • Profile picture of the author akshay7
    Gone are the days when type of social media was dependent on your industry. I would personally love to work with a lawyer who was approachable and could make things interesting by posting on instagram. Get us millennials my friend.
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  • Profile picture of the author SarCol
    1-2 times per month- it's not enough for results.
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  • Profile picture of the author amuro
    Instagram is quite similar to Pinterest.

    In which you can put photos of yourself along with videos as well.

    It is now more popular in recent years given the fact I saw celebrities using them as well.
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    • Profile picture of the author Jeffery
      Originally Posted by amuro View Post

      Instagram is quite similar to Pinterest.

      In which you can put photos of yourself along with videos as well.

      It is now more popular in recent years given the fact I saw celebrities using them as well.

      True. My sister has a social media agency contracted to a lot of agents for celebrities. Aside from media rights a social media agency with connections makes a good living.
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  • Profile picture of the author Jerlene
    Instagram is huge right now but it really depends on the niche. I don't think it's necessary for a lawyer to have an Instagram account. Plus, would he use it on a daily basis? Probably not. Don't make an Instagram account that's just going to sit there.
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  • Profile picture of the author SidewalkWar
    Is Instagram really a good way to drive traffic back to a website? I've just started experimenting with it recently and found I can't include a link back to my website in posts.
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  • Profile picture of the author Aashi Garg
    Instagram is a place where people who are engaged more in entertainment visit as compared to readers and writers. I say it could work only for those with big profiles and followers.
    Look, there are many social platforms but that doesn't mean that each of them must have our business' profile. It depends on us to select where the people will be more interested in looking forward to your kind of business.
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  • Profile picture of the author dp362pradhan
    Instagram gives you only social connect. It useful for social media marketing but it is not that much worthy. For business concern it is waste of time.
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  • Profile picture of the author Rob Hunsons
    I think in that case it would be more sufficient to focus on SEO instead of social media channels.
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  • Profile picture of the author Ankush Mittal
    It will actually not help in SEO and as he is your client that means he only cares about results.

    Am I right ?

    so you can run facebooks ads for him that will help him to get more new clients.

    and linkedin can also be very powerful.

    but i think twitter will not help in this a lot.

    as per me you should run facebooks ads and you can also run google ads because he is having an audience from a specific are so you can google ads so that whenver in that area will search for lawyer your client results will come up.
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  • Profile picture of the author ryanbiddulph
    I love Instagram these days Oskar. If you love it, go for it.
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  • Profile picture of the author calvinmd1
    instagram is a very powerful but the challenge i had with it is that you need to be very active if you want to make it work . you need to post multiple photos almost everyday and engage with your followers. You gain and lose followers everyday if you not active , consistency is key here.
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  • Profile picture of the author vasskachk
    I think it is worth creating an instagram account only if it is visually gallant and successful, but at the same time filled with various interesting stories and tips, for example.
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  • Profile picture of the author carteblanchemedia
    Instagram would be a fine placement, but the best route to start is getting an audience size of your target demo. What does your client specialize in? Personal Injury? Bankruptcy? Immigration? Really depends what his specialty is.
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  • Profile picture of the author BrownJames
    Instagram is useful for marketing because many peoples use instagram and all things are available on it.
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  • Profile picture of the author Ankitshah
    Instagram is important for interaction with the customer directly, as we know Instagram is for photos sharing but for marketing point of view it helps for the e-commerce sector better.
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  • Profile picture of the author Populizr
    To have ... is the answer
    With proper Instagram social media strategy, you can get up to 10k followers.
    Assuming your Instagram profile is already a business account, once you reach 10k followers you will be able to post stories with a link (Swipe Up) which is a great way for generating social media traffic.
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  • Profile picture of the author michaelkoehler92
    Lawyer wont profit much from instagram, whats are your clients end goals?
    Become a celebrity or get more clients, if he just wants to become a celebrity then maybe focus more on Facebook get some of his cases and run some ads.

    While if he wants more clients then maybe use SEO.
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  • Profile picture of the author Mamta Rawat
    Instagram is really helpful for business marketing. Yes through Instagram you can promote your business widely.
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  • Profile picture of the author Monica8297
    instagram is the best platform for marketing.
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  • Profile picture of the author magicbytesolutions
    Well, I think Instagram is also one of the powerful tools that can help in elevating any sort of activity. There are fair chances and making the best use of the platform can prove to be productive for the client in the coming time as well. Giving a try will not be a problem for sure.
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  • Profile picture of the author kate palagam
    You should have ig to promote your business. It will help you reach bigger audience and attract potential customer.
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  • Profile picture of the author gianne
    Instagram is a best way of promoting business. It will help you find more clients.
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  • Profile picture of the author palmtreelife
    All social media is important and IG is one if the hottest platforms right now.

    The fact some people think IG go lawyers wouldn't work, doesn't make sense. It's social media, so why can't it work? If there aren't many (successful) lawyers using IG, that doesn't mean it doesn't work, it means it's an untapped market.

    Others on this thread have given examples how to make it work. I would be excited to be part of a niche that is not using IG! It's so rare!

    I would be posting much more than 1-2 times per month as well!

    I hope your client decides to pursue the IG account.

    Good luck!
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  • Profile picture of the author Mat Odysseus
    Why not use it?

    Yes, probably not a lot of lawyers use Instagram for promoting their business. I say that's a good thing, nobody is expecting it, it might just work. Since he is already active on other social media, he probably already produces some sort of media content, and one or two posts a month is a ridiculously small amount of time investment. Posting it takes what, like 5 minutes? What does he have to lose?

    If it works, great. If it doesn't, nothing is lost. I say try it out.
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  • Profile picture of the author nextinfluencer
    Instagram is best for social marketing.
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  • Profile picture of the author pickthat apple
    I think that lawyer and social media in general just don't go well together!
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  • Profile picture of the author freelancebyrose
    SEO is very famous now a day to rank your website to Google search engine.
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  • Profile picture of the author niajax
    Instagram is one of the best & most popular social media platform which have much engagement more than Facebook & Twitter, As Instagram was new & just common people were using Instagram but as Instagram become more strong so now.

    Instagram is millions of users with celebrity & Insta is doing best users as Instagram is updating their features.
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  • Profile picture of the author fivebbcsocialmedia
    If a couple of years ago there could still be some doubts about this, then now the interest in instagram, which already exceeds other social networks, is especially noticeable, therefore, definitely to have.

    You should think better about your content, to promote it as much as seriously for the audince.
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  • Profile picture of the author dogsfor
    It is best platform for marketing.
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  • Profile picture of the author Ankitshah
    Hi,

    Instagram is basically for the marketing, where for sharing of image or video but if you want to do marketing than that is better option for ecommerce alos.
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  • Profile picture of the author clairedivas056
    Is Instagram a Better Digital Market Place?
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  • Profile picture of the author White Pearl
    Keeping in mind your client is a lawyer , these people on instagram have alot of legal issues and its rare for them to find any lawyer on instagram , you can do SEO but can also market the service through paid ads and see what happen
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  • Profile picture of the author Talkbrands
    Instagram may be a good addition to your strategy depending on your client base. If most of your existing clients use Instagram, then you'll potentially get more clients by showing proofs and snapshots of your work life. You probably need to do persona research and get feedback from existing clients. With the rate of Instagram's growth, putting your business on Instagram should be a no-brainer. But it's subjective.
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  • Profile picture of the author leo dange
    Could be instersting for him to use instagram, depending of the strategy he want to put. Avertising ? Branding through his page?
    There is so much to do on instagram.
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  • Profile picture of the author Jenifer1420
    Hey guys, i read your post and also read most of comment's here. I want to say something about that matter. I think instagram is the best for that method.
    Thank you so much for your post here.
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  • Profile picture of the author Monica8297
    I think, I saw some lawyer accounts in Instagram, not really successful ones ......
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  • Profile picture of the author lissandragaren
    Instagram is a really good channel for marketing. However, it depends. If you are selling some products, that's good. And, if you want to promote for a company, it's also fine. The thing is INstagram focuses on images and short videos. So, if your products have attractive images, it's good to use Instagram. For instance, with top1apk, they can use Instagram to improve their branding consistency because they offer people apps and games. Then, it's easy to create appealing images and videos.
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  • Profile picture of the author Primescout
    Of course you should create their instagram account for them as it will be a major factor for their awareness.. target local market and use it to make them known in their field through instagram as well
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