YouTube Live Events description link click through rate - tiny/zero?

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Has anybody had any success/ got any tips on how to get clicks on a link in YouTube description boxes?

I have put a large number of live events (not a video just a thumbnail image with a call to action to "click the link below in the description") but struggle to get any clicks at all.

They are Live Events on good search terms with a page 1 Google ranking but I cannot get clicks on the description link.

Thanks in advance.
#click #description #events #link #live #rate #tiny or zero #youtube
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