My company has 3,500 likes on Facebook while one of the other companies has 2,800. My company posts almost every day, while the other posts maybe twice a week. For some reason, their Post Engagements for the past week are double ours. When you look at each page, our posts have more likes, comments, and shares... so in theory, our engagements should be a higher number, right? Am I missing something?
Any help or feedback would be much appreciated!