Instagram Influencers vs FB/IG Ads for women's fashion eCommerce brand?

7 replies
Hi all. My question is, what should be the focus of the marketing strategy for my women's fashion ecommerce brand: Instagram influencers or fb/IG ads?

My gut tells me to focus on instagram influencers, as it seems this is what most successful fashion stores do, such as Fashion Nova, Oh Polly, Tiger Mist, Hot Miami Styles etc. It works well because clothing can be easily promoted by influencers, as it's naturally always a part of every picture they post. Without a doubt, influencers will grow your IG page much faster, but will these followers turn to customers more so than those who become aware of the company through well executed FB/IG adverts?
#ads #brand #ecommerce #fashion #fb or ig #influencers #instagram #women
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  • Profile picture of the author jmosticc22
    I would say Influencers, You will be able to reach your audience quicker. You can expect an engagement rate around 3% which is double compared to other media platforms.
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  • Profile picture of the author Radhika Shah
    My suggestion will be Instagram influencers. As they have relevant fans and people are more active this marketing strategy will help your brand and business. Especially if it about fashion so this will work definetly
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  • Profile picture of the author Suzanne Tapper
    Comparing the Instagram influencers and FB/IG ads, I prefer influencers for marketing as a better strategy. Considering the user point of view, listening about the goodness of any brand or any product from a real person can prove to be more influential. There are plenty of ads on FB or Instagram, and the customer might not be able to detect which one is real and genuine. This is where getting a suggestion or recommendation by a real person can increase the trust factor.

    Moreover, the influencers have their followers; thus we don't have to search for the target audience of any particular niche. With the influencer marketing, the complete group of followers can be collectively targeted. There are people who are quite dedicated followers for these influencers and thus whenever the influencers appraise any product or suggest it on Instagram, and the followers will definitely look into it and possibly buy it too.
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  • Profile picture of the author niajax
    This is good to know as which one is best between Instagram influencers or FB/IG ads so I would also say to go with influencers as influencers working really great & most of, most of the ecommerce brand holders are working with influencers.

    So with influencers is the best than Ads.
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  • Profile picture of the author Tmt Aba
    Instead of chasing the results just because other brands have witnessed the same is not going to work every time. Before doing what big brands are doing, you must need to reach their level first. You can't copy what Apple is doing right now and you've just started but you can surely do what they have done when they have started.

    Influencer marketing takes bucks and if you are not short of resources then you should move further with it and if you want a few investments with stable ROI then Fb/IG Ads will be fine.
    Fb/IG Ads are a great push in my sense no matter what niche you are starting with.
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  • Profile picture of the author nguyen maggie
    From my experience, I want to say that Instagram influencer DOES work. Why? Because as you said, a lot of famous clothing brands are applying this tactic, and they got many good results.

    Take Gymshark as a typical example of turning influencers into their ambassadors and taking advantage of them. They've hit $128M of sales after six years of operation. Do they have any magical weapon? Nope!

    Read it: Gymshark's growth story - I think this is a very insightful article.

    Try to partner with some influencers in your industry, and you'll see positive changes you ever long for.
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  • Profile picture of the author palmtreelife
    I'm easily favoring IG for your niche. Fashion relies heavily on quality photos and IG is the biggest social media photo based platform in the world. Combine that with influencers on IG in your niche and it beats FB/IG ads hands down in my opinion. You can also collab with influencers for free vs spending money on ads, so that's another plus.
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