Get FB to define the Audience in an Ad ?

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I watched a video a ways back and seen an option where you allow FB to auto select the audience for an Ad, but it is now lost in the dark cobwebs of my old and decaying memory.

any clues or help on this please ?
#audience #define
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  • Profile picture of the author sandertouw
    If you are creating a new campaign it's better to create it for a custom audience. Facebook provides automatic audience suggestions once the campaign has some stats and has run for a few days. Facebook helps us with its auto audience selection feature.
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  • Profile picture of the author Arun Augustine
    Perhaps you are looking for "Look alike audience"?

    FB finds you more people similar to your existing best-performing customers

    https://www.facebook.com/business/help/164749007013531
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