by humm0s
0 replies

Hope someone could help me out.

Before I created my A/B tests on Facebook, I used Optimizely's sample size calculator and found I needed a sample size of 5,000 per variation to reach 95% statistical significance. While I was setting up my campaigns, Facebook said the potential reach will be 100,000 so I thought I was safe.

However, my campaign, which is 2 weeks long, is about to end and I only reached <300 per variation (which is well below the sample size needed to reach stat sig).

What am I doing wrong & how could I avoid this next time? Thanks in advance for your help.
#a or b #tests
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