An Influencer with over 2 Million Followers Couldn't Sell 36 T-Shirts

Her last post actually had comments disabled because she's getting a lot of "negative" press from all the media outlets covering the story.

I looked into her insights a bit more and it looks like there is still a good amount of real followers so definitely think it's a PR stunt now.

the has a few pic up in a stop and panties over a year ago .. so maybe the follower are just not that interested and to lazy to unfollow .. because maybe her icon is 5000 on there pages being followed list

it is like you tube channels with 5 million subs who take a week to get 10,000 views ..

so she has a page for 2 years or three .. and get millions of people to click follow doing maybe a few post a week ..

so real people .. just maybe not really all that interested ..

where is the transiton.. in her picture on instagram.. with here wearing the shirt she is selling .and letting people know she is selling them without going into comments ..

may a picture of her wearing the tee shirt and white panties and some clue .. that she is selling the tee shirt .

it leess she failed to sell.. looks more like she failed to even try to look like she was selling..

i don't know how this influencer thing works .. but if she isn't even willing to buy the minimum order of her own brand and try to sell them..

that is the failure..

reading the post from her.. all the effort she put in blah blah blah.. to lazy or dumb to get mom or family to buy the first 36 pieces ..

but again i don't know the mystical nature of making money as an influencer

well the majority of inluencers seem to have not have the slightest idea .. how to make money doing it.. sure they look cute and get people to look at their picture or watch their you tube ad or read their blog ..

but no strategy from the start to build a business.. it oh let me get millions of readers.followers or viewers .. and the money will rain from heaven .. i hope

Well said mate, You actually can make money from the followers. But the catch is your followers are genuinely interested in the product of yours. That is quite hard to achieve.

Or more generally speaking, Social Media Influencer. They're pretty much everywhere.

it is like people who claim to be internet marketers.. because they attempt to use email to see information products..and add words or something to get people on those email lists ..

then there are bloggers, vloggers, pod casters ,you tubers. i guess the term influencer ..is better .. than calling people who have lager twitter follower .. twitts .. and big Instagram follower ..grammers ..

i put it all in one bucket .. of using the internet to attempt to sell stuff or make money some how ..

I agree. This is the reason why some marketing agencies are looking at microinfluencers now. They're not looking at your reach, they're looking at your engagement. It doesn't matter if you only have 10k followers, If at least 10% of those followers interact with your post on a regular basis, your golden. What's the point in having 2M followers if none of them would be bothered to like a single photo.

and then who is consuming that content.. and what they will spend money on .. an if they will support the content creator in some financial capacity .. or if the content creator is giving the fan base options ..on how to support the creator financially

but the creator also has to be willing to lose control.. and push the content in the direction the fans support ..

Out of curiosity I was just on this influencers instagram page. The key thing that is missing from the 10-15 or so posts i looked at was that there was ZERO content, no value, nothing to engage in. She just posts pictures from various places. This is a case of not offering anything and attempting to acquire a buck from numbers alone. I can definitely see why this didn't work for her.

well looking at what she has explaiined.. is she has had the account for 4 years.. and the 140 active post only go back two of those years .. so who knows is it really that hard for an attractive teenage girl willing to take photos in her underwear and two piece bathing suits .. to rack up a lot of followers .. over 4 years ..

but the other numbers she mention about thi .. was she wasn't selling tee shirts.. she was trying to launch 7 products at once and each needed a minimum order or 36 pieces for the line to be a go ..

i used the example of my you tube account.. i havea little over a hundred .. though probably around 150 channels i am subscribed too.. and ... i only look at content from 3 on a regular basis ..

ever notice how many you tube channel have hundreds of thousand or close to a million subs.. but average a few thousand views on a new video.. hell if you tube actuall informed me every time a channel i am subscribed to posted a new video.. id be un subscribing very fast

as danial pointed out.or may have been trying to point out. there is a problem with the theory of thinking large numbers matter ..

It doesn't really require much to be an "influencer", even people with 10,000 followers will start calling themselves that. Nowadays, that title doesn't hold too much weight and is pretty much just used to address a title to people who are trying to make a career with their social media channels. YouTube addresses their creators as YouTubers but it would sound a bit off to call someone on IG an Instagram-er.

Totally agree with you on that. No publicity is bad publicity. To be fair, she has the internet's attention on her now.

Odahh, I did look ar her page, but did not see any comment about the explanation or the sale. What am I doing wrong?