According to her original post, the manufacturing company she was working with had a Minimum Order Quantity of 36 units before it can actually be fulfilled which is why she stopped her whole operation.
There has been a bunch of speculation by people on social media on whether or not this was a legitimate case of her not understanding her audience or if it was actually a staged marketing stunt to gain sympathy and buzz.
Twitter User Jack Appleby (@JuiceBoxCA) makes some excellent points about the whole ordeal in the screenshots below:
I personally agree with Jack's points that it was likely a PR stunt because by sheer numbers, you should be able to easily sell anything when you have over 2 million followers.
Do you think the influencer bubble is at a bursting point? Or was this her plan all along?
Would love to hear your thoughts!